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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Optimism Growing for Restaurants

TWST.com and Charlie Duerr of Nation's Restaurant News summed up the work of KeyBanc Capital Investment analyst Brad Ludington's view of the restaurant industry. Ludington believes casual dining restaurants have been particularly successful at facing current challenges and continue to engage consumers to keep business moving. These efforts bode very well for brewpubs, better beer bars and packaging brewers who build brands and sales in casual dining restaurants.

The five reasons restaurants can be optimistic are:

1. Consumers are coming back to restaurants.

2. Social media marketing is working.

3. There are still opportunities for growth.

4. Restaurants can work around inflated commodity costs.

5. Consumers are still spending.

Ludington specifically noted the entertainment and convenience that restaurant experiences provide, and that gas prices haven't had a huge impact on spending and appear to be stabilizing.

We saw beer sales from brewpub companies grow 6.9% in 2010. Now many brewpubs have branched into some packaging in growlers and/or off-premise sales in cans, bottles and kegs, but in an environment when many brewpubs sell all the beer they can make, the growth is particularly encouraging. In some cases the brewpub is the only place you can get specific beers, and that has an appeal all its own for people looking for a unique experience. Craft brewers also tend to be experienced and knowledgeable about engaging their customers through social media and word of mouth, so the upside of these trends should be greater than many other casual dining outlets.

Time to go the the pub for some beer and food? It is for me. See you there.

Paul Gatza

11 Июн. 2011

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