Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The Portland of the Far East: craft beer is booming in Japan.
I got neither. Instead, I found 19 gleaming taps ingeniously squeezed into the diminutive space, with every last one offering a local brew. That bar (it's called Ant 'n' Bee, in case you'd like to visit) and those beers represent just a fraction of what's available. Japan's craft beer is little known globally, but alarmingly good. Breweries you've never heard of and may struggle to pronounce are making well-executed beers in a wide array of styles. I sampled a white beer from Shiroyama, cloudy with citrus and a hint of spice, subtle enough to please Belgian witbier partisans. Those who like muscular hop flavor would probably enjoy the powerful IPA I tried from Minami Shinshu.
But beyond high-quality renderings of popular Belgian, German, and American styles, many breweries are experimenting with Japanese flavors, like ginger, yuzu, or even fist-sized Uramura oysters.
This vibrant craft brew scene is a recent development—in part because it was actually impossible not long ago. Before 1994, microbreweries were illegal in Japan. Licenses were granted only to brewers producing well over half a million gallons a year. That protected the well-entrenched large brewers from any upstart competition.
Talk craft beer in Japan and you'll soon hear grumbling about the Four Giants: the mega-brewers that dominate the market. Craft beer fans disparage them with all the disdain American drinkers have for Bud, Miller, and Coors. If you've been to a sushi bar in the United States, you're probably familiar with three of them: Asahi, Sapporo, and Kirin. The fourth is Suntory, a name most American drinkers probably associate with Bill Murray in ...
Big Japanese beers are similar to American macrobrews, with all the flavor and aroma of air, liberally substituting rice or corn for malted barley to keep cost (and flavor) low. But the Japanese brewers who have taken up the challenge to offer something else are a bit different than their American counterparts. American craft beer has roots in home brewing. Scratch the surface of many successful American craft brewers, and you'll uncover early horror stories of batches lost to infection and weeks of work and money literally gone down the drain. But in Japan, most craft beer is made by sake brewers, with full command of sanitation, fermentation, bottling, and aging. They needed only to master malted barley, hops, and different yeasts, so the learning curve wasn't as steep for them. And the sake breweries' traditional emphasis on craftsmanship and quality ingredients served them well in the specialty beer world.
That's not to say microbrewing was a smash out of the gate. Many of the breweries that opened in the 1990s closed within a few years. And almost none of their beer made it outside of the country until 2000—the year Matthias Neidhart began distributing Hitachino Nest in America. The German-born Neidhart has a reputation for finding fine beers in unexpected places, and his company, B. United, sells a carefully curated list of international beers, from Italian ambers to Scottish bitters, even a Maltese porter for Euro-completists. But he had a tough time convincing serious drinkers that Japan had anything to offer beyond forgettable adjunct lagers. Passionate about the product, he and his team evangelized through countless tastings and promotions. Meanwhile, the beer racked up international awards.
Nobody believed in us," he says, "But 11 years later the market is exploding."
Neidhart says the Hitachino Nest portfolio grew 45 percent in the United States last year. In most good beer bars, it's their only Japanese offering. Momofuku chef David Chang is a fan. Super-high-end restaurants carry it as well. At Per Se, the Red Rice Ale sits on the wine list in the lofty company of $9,000 bottles of Bordeaux and other billionaire bait.
Japanese craft brewers are thrilled with the success of Hitachino Nest, but don't want the story to end there. Ryouji Oda, president of the Japan Craft Beer Association, is quick to point out other small breweries that export, such as Ise Kadoya and Echigo. Still, the export output is small— meaning you'll find only a handful of reviews on English-language sites like BeerAdvocate or RateBeer— and many great Japanese beers are all but impossible to find in America.
It's not easy for drinkers in Japan, either. The JCBA says more than 40 percent of Japanese craft beer is sold directly to drinkers by mail. In that sense Japanese beer fans outside major cities find themselves in a situation similar to their American counterparts 15 years or so ago: unable to get great beer at their local bars or stores and forced to find it through a combination of mail ordering, festivals, and brewery visits. But things are changing; Oda's latest numbers show the craft beer market doubling from 2003 to 2009. He credits online buzz and strong interest for something new among 20- to 45-year-olds with driving the increase.
If you visit Japan, there's a growing number of craft beer bars ready to show off the labors of the country's talented, creative brewers. Other than Ant 'n' Bee, where I was first schooled, Popeye, Ushi Tora, and La Cachette all have a wide selection of Japanese microbrews (as well as international craft beers). The staff may not speak perfect English, but most of these venues offer menus and tasting notes in English, and the friendly bartenders light up when you declare a local beer oishii (delicious). You'll also get red-carpet treatment if you name-check a rare offering you've had from an American craft brewery.
Barring a trip to Asia, American drinkers will have most success finding Hitachino Nest, easy to spot by its nifty owl logo. Many start with their White Ale, a cloudy Belgian-style witbier. Its flavor and aroma, fragrant with citrus, nutmeg, and coriander, has bested beers from Belgium in global competitions. The Red Rice Ale is still more complex, made in a painstaking process that involves both sake and ale yeasts, since beer yeasts cannot convert the rice to alcohol. The finished product gives the lie to the notion that rice can't be part of an excellent beer. It has the sake character one might expect, but also well-balanced malt and hop flavor, with surprising hints of berry and spice. That's the beer Per Se charges its deep-pocketed clients $16 per bottle for.
My favorite from Hitachino Nest is their Japanese Classic Ale. It's a dull-sounding name, but it's a spectacular beer. It's a pale ale or an IPA, depending on whom you ask, and it has all the qualities one expects from those styles. But it's aged in cedar barrels normally used for sake. This special Japanese touch elevates it, adding peppery, slightly earthy flavors. These Asian twists, which Hitachino Nest mingles with European ingredients and technique, are what make the beers stand out.
Many Japanese beers are well worth your time, so take a moment to encourage your favorite beer bars and retailers to carry Japanese microbrews. If they feel interest rising, more good beer will make its way across the Pacific. And, just maybe, there'll come a day when you won't need to suffer through a Sapporo just because you've decided to go out for sushi.
16 Июн. 2011