Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg sees Russia beer market up 3-5 percent
Carlsberg is the beer market leader in Russia, where it owns the best-selling Baltika brand, with a near 40 percent market share.
"We see a return to growth in 2011 after a couple of years of steep declines. We see growth of 3-5 percent over the next three to five years," Jorgen Buhl Rasmussen told Reuters Insider television.
He said that Carlsberg should grow its market share in Russia over that period, and expected the company to slightly outpace the 3-5 percent market rate.
The last two years have been very difficult with the crisis and a significant beer tax increase. But this year there is growth to look for," he said on the sidelines of the World Economic Forum in St Petersburg.
Carlsberg, the world's fourth biggest brewer and owner of the brands Kronenbourg and San Miguel as well as Baltika, had earlier forecast 2-4 percent Russian market growth for 2011.
Rasmussen said the best hope for brewers in Russia was that the government would be successful in its long-running mission to combat alcoholism, a problem he said could be solved with more beer drinking.
"Around 70 percent of all alcohol consumed in Russia is through vodka, so if the government is serious about reducing alcohol consumption it should lead to more beer drinking. Remember, beer is a low alcohol drink," he said.
He said Russians were consuming an annual 80 liters of beer a head in 2008, in line with a western market, but this had dropped to 66 liters as the economic crisis and a 200 percent hike in beer taxes took their toll.
Carlsberg's heartland in western markets is saturated, heightening the importance of emerging markets in eastern Europe and Asia.
"If you look across our markets, in general there is an improvement on 2010. It is still challenging in western Europe, in eastern Europe we are back to small growth, while Asia is growing fast," he said.
When asked how to address the decline in western markets, he said "I am not sure we are able to."
17 Июн. 2011