The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg sees Russia beer market up 3-5 percent
Carlsberg is the beer market leader in Russia, where it owns the best-selling Baltika brand, with a near 40 percent market share.
"We see a return to growth in 2011 after a couple of years of steep declines. We see growth of 3-5 percent over the next three to five years," Jorgen Buhl Rasmussen told Reuters Insider television.
He said that Carlsberg should grow its market share in Russia over that period, and expected the company to slightly outpace the 3-5 percent market rate.
The last two years have been very difficult with the crisis and a significant beer tax increase. But this year there is growth to look for," he said on the sidelines of the World Economic Forum in St Petersburg.
Carlsberg, the world's fourth biggest brewer and owner of the brands Kronenbourg and San Miguel as well as Baltika, had earlier forecast 2-4 percent Russian market growth for 2011.
Rasmussen said the best hope for brewers in Russia was that the government would be successful in its long-running mission to combat alcoholism, a problem he said could be solved with more beer drinking.
"Around 70 percent of all alcohol consumed in Russia is through vodka, so if the government is serious about reducing alcohol consumption it should lead to more beer drinking. Remember, beer is a low alcohol drink," he said.
He said Russians were consuming an annual 80 liters of beer a head in 2008, in line with a western market, but this had dropped to 66 liters as the economic crisis and a 200 percent hike in beer taxes took their toll.
Carlsberg's heartland in western markets is saturated, heightening the importance of emerging markets in eastern Europe and Asia.
"If you look across our markets, in general there is an improvement on 2010. It is still challenging in western Europe, in eastern Europe we are back to small growth, while Asia is growing fast," he said.
When asked how to address the decline in western markets, he said "I am not sure we are able to."
17 Июн. 2011