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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken, Bavaria win cuts in EU cartel fines

* Court cuts Heineken fine to 198 mln euros from 219.3 mln
* Bavaria cartel fine cut to 20.7 mln from 22.85 mln
* Court: EU regulator failed to prove illegal coordination
* Fines were for fixing Dutch beer prices from 1996 to 1999

(Adds Commission comments, shares)

By Foo Yun Chee

BRUSSELS, June 16 (Reuters) - Dutch brewer Heineken NV won a 10 percent cut in a cartel fine when Europe's second-highest court said EU regulators failed to prove it had violated EU laws by coordinating commercial terms with peers.

The Luxembourg-based General Court on Thursday reduced Heineken's penalty to 198 million euros ($280 million) from 219.28 million and also cut a fine for privately owned Dutch brewer Bavaria to 20.71 million euros from 22.85 million on the same basis.

The companies and a third Dutch brewer, Grolsch, were hit with a total fine of 273.78 million euros by the European Commission four years ago for fixing prices and coordinating commercial terms in the beer market in the Netherlands between 1996 and 1999.

"The Court considers that the Commission has not proved that the infringement concerned the occasional coordination of commercial conditions, other than prices, offered to individual customers in the on-trade segment," the Court said.

It said references contained in handwritten notes cited by the regulator as evidence of guilt were sporadic and brief and that the companies had submitted a plausible alternative explanation.

The Commission sought to play down the verdict, saying the Court had largely upheld its policy of imposing deterrent fines.

It also said it had now overhauled internal procedures to ensure cases would be handled promptly, without undue delays. Cartel investigations typically take several years until a decision is issued.

Heineken shares were down 0.6 percent at 39.87 euros by 1300 GMT versus a 0.4 percent decline in the Stoxx 600 food and beverage index .

An appeal by Grolsch against its 31.7 million euro fine is pending at the court. The company was acquired by world No. 2 brewer SABMiller in 2007.

InBev, which merged with Anheuser-Busch in 2008 to form the world's largest brewer AB InBev , received immunity in return for providing decisive information to the regulator.

17 Июн. 2011

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