The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Stella Artois unveiled a new design for the brand’s full line-up of cans
The sleek new can features the chalice glass silhouette against a silver coloured background, which, together with complementary secondary packaging is designed to enhance on-shelf appeal and reinforce the brand’s heritage and quality cues as embodied by the iconic Stella Artois chalice glass.
James Watson, Marketing Director, Stella Artois, Western Europe said: “Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois’ heritage and quality. The new Stella Artois Chalice Can design reflects our determination to raise the bar when it comes to quality and sophistication - the key values that form the foundation of the Stella Artois brand.”
Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products companies. For 2009. Anheuser-Busch InBev generated revenues of 36.8 billion USD. With a dream to be The Best Beer Company in a Better World, the company has a strong, balanced brand portfolio. With four of the top ten selling beers in the world, Anheuser-Busch InBev holds the No. 1 or No. 2 position in 19 key markets. It has a key presence in both developed and developing markets. Headquartered in Leuven, Belgium, Anheuser-Busch InBev leverages the collective strength of approximately 116,000 people based in operations in 23 countries across the world. The company works through six operational Zones; North America, Latin America North, Latin America South, Western Europe, Central & Eastern Europe, and Asia Pacific, allowing our consumers around the world to enjoy our beers.
SUN InBev – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”. Company has a network of modern breweries in ten Russian Cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.
17 Июн. 2011