Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Ukrane. “Slavutich”, Carlsberg Group will Purchase a Batch of Hops from a Ukrainian Producer
"Slavutich" company has a single list of requirements for raw materials suppliers regardless of a country of origin. After being audited at the research center of "Carlsberg" in Strasbourg (France) the products of each new supplier are launched into production. Each brewery's laboratory of Carlsberg group checks incoming inspection of raw materials, key parameters at each stage of production, as well as indices of finished products. Only after the company is confident in the stability of quality characteristics of raw materials the supplier has an opportunity to take part in the tender and if it is satisfactory to get a yearlong contract.
The hops of "Schedry Urozhay" has passed all the necessary stages of the internal check of Carlsberg group and meets the approved specification according to the conclusion of the internal audit. For its strategic cooperation "Schedry Urozhay" actively works at further production development, implementation of the quality management system and elimination of the defects identified during the audit of the company "Slavutich", Carlsberg Group.
It should be reminded that this cooperation was the result of meeting of the beer industry leaders with representatives of the Association of the hop growers of Ukraine which was held in February 2011. During the negotiations "Slavutich" and other industry representatives expressed their intention to go fully over the Ukrainian hops if the domestic raw materials will meet the brewers' requirements. Among more than 10 Ukrainian suppliers who participated in the event only "Schedry Urozhay" agricultural firm expressed its desire to continue negotiations and fulfill necessary procedures for cooperation.
Ruslan Melnik, National Top Brewer at "Slavutich", Carlsberg Group: "Our technologists are generally satisfied with the supplier's work. Currently, the agricultural firm is eliminating our comments on the audit, and we will start the practical part of our cooperation immediately. We hope that after testing the Ukrainian hops our desire to work with domestic suppliers will be realized in the long-term partnership."
17 Июн. 2011