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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller Under Scrutiny

Tax regulators from five African countries plan to meet this month to discuss the tax payments of global brewer SABMiller PLC, the latest sign that authorities on the continent are bolstering efforts to scrutinize outflows.

The June 28 meeting in Cape Town, South Africa, will follow reports from a nonprofit antipoverty group that said London-based SABMiller used various methods to reduce its tax liability in Zambia, Tanzania, Ghana and South Africa. The year-old, 31-member African Tax Administration Forum invited those four countries, plus Mauritius, to discuss SABMiller's tax payments.

The forum's mission is to train and provide technical support to tax officials in member countries so they can plug "leakages," said Logan Wort, ATAF's executive secretary.

"This is no witch hunt," Mr. Wort said. "We're saying: 'Please come, please invest, but please respect the legislation that is there.' " The meeting doesn't mean action will be taken against SABMiller.

SABMiller said it hasn't dodged taxes and that the nonprofit group's report is "flawed." The company said it paid more than $2 billion in taxes to African countries over the past year.

Even as faster economic growth in Africa improves earnings, governments are struggling to fund improvements in health care, education and other basic services. That has fueled efforts to plug loopholes and stem corruption that allowed billions of dollars to leave the countries. Mr. Wort estimated that African governments struggle to collect even 30% of the taxes they are owed.

ActionAid, a London-based nonprofit antipoverty group, said last year that multinational corporations are depriving African countries of tax revenue.

The group said SABMiller costs governments in Africa and other developing countries nearly ?20 million, or about $30 million, a year in lost revenue. ActionAid said SABMiller reduced its tax liability by registering brands and paying managers through countries with comparatively low royalty fees and tax rates. The group said SABMiller's weren't illegal, but that countries should limit companies' abilities to avoid higher tax payments.

SABMiller said it has paid what it owed. The company, with breweries in 11 African countries, said it paid $1.5 billion in taxes to South Africa and $600 million to other African countries in the year through May.

"SABMiller has worked in forums with ATAF in the past. We are open to discussing with them the allegations made by ActionAid," a SABMiller spokeswoman said. "We do not engage in aggressive tax planning in any part of our operations, and the report includes a number of flawed and inaccurate assumptions." The company said, for example, that the ActionAid report assumed a profit at SABMiller's Accra, Ghana, brewery for a period when the operation was unprofitable.

Zambian authorities said they are investigating commodities trader Glencore International PLC, and its Mopani Copper mine. Following an audit of the mining industry, Glencore was asked to pay more taxes, Zambian officials said.

The audit, conducted by Grant Thornton LLP, said Glencore inflated its costs and undervalued its minerals, reducing its tax exposure. "There are clear indications from the comparative analysis that there are major problems with both the revenues and the costs of Mopani," according to the audit report, which was reviewed by The Wall Street Journal.

Glencore which is listed in Hong Kong and London, said auditors failed to take into account factors that lowered the company's exposure. For example, the company said that because it processes a large quantity of material for other companies, Glencore's own exports are less than the audit assumed. Glencore also said that higher labor and electricity costs lowered the company's earnings, reducing Glencore's tax exposure.

The Glencore unit said the company's own annual audit, by Deloitte LLP, "has always been unqualified and above the board," according to an April advertisement that Glencore placed in Zambia's Post newspaper.

Meanwhile, ATAF member Sierra Leone said it is reviewing multiyear tax agreements it had reached with mining companies, concerned that the agreements were unfavorable to the government.

Analysts said multinationals and major resource companies are able to find tax loopholes without evading taxes. "Multinational companies can easily take these countries for a ride," said Dev Kar, a senior economist at Washington-based Global Financial Integrity, a nonprofit group aimed at curtailing illegal cross-border financial flows. "They have cards in their favor, whereas smaller countries do not have the skilled manpower."

18 Июн. 2011

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