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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

“Sarmat” and “Zhygulivske” beer brands enter market in Georgia

"Miller Brands Ukraine" company, a SABMiller plc group's subsidiary production unit, enters into contract with T&D (Trade & Development), the Georgian company, for supplying "Sarmat" and "Zhygulivske" beer brands to the Georgian market in the end of May, 2011.

"Miller Brands Ukraine" company starts the development of the Georgian market with the capital of Georgia. "Sarmat" and "Zhygulivske" beer brands appear on sale in Tbilisi in June. Currently, the products of "Miller Brands Ukraine" company are being sold in 70% (more than 2,000) of all trade outlets of the capital of Georgia. The brands are also represented in 9 of the largest regions of Georgia, which is 40% (1,800) of all trade outlets. In the near future, it's being planned to expand market representation of "Sarmat" and "Zhygulivske" by increasing volumes of supplies to the districts.

The products of the Donetsk brewery acquired by SABMiller plc in 2008 were represented in Georgia before. Those supplies, however, were irregular. After "Miller Brands Ukraine" concludes a distribution agreement, the products' supply will be performed on a regular basis. As of today, the volume of supplies has been increased 12 times, and the numbers are expected to grow as the company plans mass advertising of its products.

"The beer market in Georgia is now actively growing; it's on the fast track. Its potential allows us to count on a certain product niche that our brands can occupy," says Yuriy Usharov, Sales Director, "Miller Brands Ukraine." "We are positive our beer can give both local and international brands represented on the Georgian market a good run."

"'Sarmat' and ‘Zhygulivske' are well-known, even legendary, brands in Georgia. Our consumers not only enjoy the taste of genuine classic beer, but also feel nostalgic for, say, ‘Zhygulivske' brand which they remember and have loved for decades." Nukri Totradze, Business Development Director of Trade & Development, comments on the beginning of the partnership, "We put high hopes on ‘Sarmat' and ‘Zhygulivske,' and we are sure they will succeed on the Georgian market."

About SABMiller plc
SABMiller plc is one of the world's largest brewers, with brewing interests and distribution agreements across six continents. The group's wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft (draught) and Grolsch, as well as leading local brands such as Aguila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the world's largest bottlers of Coca-Cola products.

About Miller Brands Ukraine
PJSC Miller Brands Ukraine is a subsidiary of SABMiller plc. In July, 2008 SABMiller plc acquired 99.84% of JSC Sarmat. At the end of 2010 the company changed the name from JSC Sarmat to PJSC Miller Brands Ukraine. The brand portfolio of Miller Brands Ukraine includes local brands like Sarmat and Zhygulivske, as well as well-known international brands: Miller Genuine Draft (draught) (imported), Zolotaya Bochka (Russian premium brand, produced in Ukraine under licence), Velkopopovicky Kozel (Czech premium brand, produced in Ukraine under licence) and Amsterdam Mariner (Dutch brand, produced in Ukraine under licence).

This SABMiller subsidiary news release has been translated from its local market language to English language for publication on www.sabmiller.com. We have attempted to provide an accurate translation of the original material but due to the difficulties of translation slight differences may exist.

21 Июн. 2011

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