The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Carlsberg: Russia Growth Back on Track
"The last couple of years have been challenging, but the market is now back on the growth track," Mr. Buhl Rasmussen said in an interview.
Copenhagen-based Carlsberg, which holds a market share of around 40% in Russia through its ownership of the Baltika Brewery, Russia's largest beer producer, expects Russian beer consumption will return to pre-crisis levels by 2015.
Average Russian beer consumption reached almost 80 liters per head prior to 2008, when oil prices reached record highs fuelling Russia's energy-dependent economy. In some big cities like St. Petersburg, consumption reached 100 liters per person.
However, a three-fold increase in beer tax at the beginning of 2010, which let to a 25% rise in beer prices, coupled with the economic downturn caused average beer consumption to fall to just 66 liters a person last year.
Mr. Buhl Rasmussen forecasts a small growth in the market this year, but expects an annual growth rate of between 3% and 5% in the medium term. Russian beer consumption grew 1.5% in the first quarter, but an unusually cold April could affect the second quarter, the CEO said.
The beer market's recovery has been slowed by escalating costs. Commodity and labor costs in Russia are expected to rise 10% this year, compared to an average increase of 5% in other markets, Mr. Buhl Rasmussen said.
Rising commodity prices are causing problem across all regions, but a severe drought last summer that cut Russia's grain harvest by a third has forced the brewer to import grains.
"The hardest hit region is by no doubt Russia," Mr. Buhl Rasmussen said. "We can't absorb the higher costs. In the end, the consumers will have to pay for the rising commodity prices." So far this year, Carlsberg has increased its beer prices in Russia by 7% to 8%, he said.
21 Июн. 2011