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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Coca-Cola Amatil Amends SABMiller JV, Paves Way For Foster’s Bid

Coca-Cola Amatil (CCL.AU) and SABMiller Plc.(SAB.JO) are amending the terms of their joint venture amid a bid for the South African listed brewer to bid for Australian beer maker Foster's Group Ltd. (FGL.AU).

Coca-Cola Amatil said in a statement its arrangement surrounding its existing joint venture, Pacific Beverages, limit SAB Miller's ability to buy shares in Foster's in its own right. A spokesman for SAB Miller declined to comment.

Under the changes to the joint venture, if SAB Miller makes an offer for Foster's within five years and acquires at least 50.01% of the company, SAB Miller is entitled to acquire Coca-Cola Amatil's interest in Pacific Beverages and Coca-Cola Amatil will have the right to take over parts of Foster's business.

"These amendments are designed to deal with the situation where SAB Miller wishes to acquire FGL and we don't," said Terry Davis, managing director of Coca-Cola Amatil.

21 Июн. 2011



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