The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
USA: Small and independent brewers account for about 5% of all the beer enjoyed in the US and 50% of brewery jobs
In a so called “Dear Colleague letter”, the two Senators Baucus and Crapo noted, “In recent years, the more than 1,700 craft brewers all across America have met growing consumer demand for their products by brewing flavorful and innovative beers which they encourage Americans to enjoy in a responsible manner. These small and independent brewers…generate more than $3 billion in wages and benefits, and pay more than $2.3 billion in business, personal and consumption taxes.”
Mirroring the House Small Brewers Caucus, formed in 2007, the Senate Small Brewers Caucus provides a forum for members of the Senate and their staffs to discuss the issues important to small brewers while exploring what lawmakers can do to strengthen the growth and role of these small businesses in local economies across the country.
The caucus will also provide opportunities for Senators and staff to learn about the science and art of brewing beer, and the unique cultural and economic contributions made by small brewers to their communities.
Currently, the 1,700+ small American breweries account for about 5% of all the beer enjoyed in the United States and 50% of brewery jobs – totaling some 100,000 good-paying part- and full-time positions across the country.
“Montana’s small brewers don’t just make great beer out of the best Montana grains – they also support good-paying Montana jobs,” said Senator Baucus. “I’m so proud to create the bipartisan Senate Small Brewers Caucus – because as the state with the second highest number of craft brewers per capita in the country, Montana small brewers need a voice in Congress who’ll keep looking out for them.” Montana boasts a strong brewing community, which generates and pays taxes on approximately $20 million of revenue, according to the Montana Brewers Association.
“As a major producer of barley, wheat and hops, Idaho has a growing role in the craft brewing business,” Senator Crapo said. “While advocating for the excise tax relief bill, I’ve had the opportunity to meet with many of Idaho’s small craft brewers and heard firsthand from local entrepreneurs about the opportunities for economic growth and job creation that the industry can provide. This caucus will provide Senators with a better understanding of all aspects of small brewing and the positive impact it has on their communities.” Senator Crapo, along with Senator John Kerry (D-Mass.), introduced this session’s Senate bill, which would recalibrate excise taxes on America’s small brewers. Joining Senators Kerry and Crapo were 17 of their Senate colleagues who signed on as original co-sponsors.
“Small craft brewers are growing, creating jobs and contributing in small and big ways to the recovery of the American economy,” said Charlie Papazian, president, Brewers Association. “The bipartisan establishment of the Senate Small Brewers Caucus reflects the collaborative, grassroots community spirit in which the nation’s small brewers contribute to their local communities.”
American Brewers Association
22 Июн. 2011