Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
USA: Small and independent brewers account for about 5% of all the beer enjoyed in the US and 50% of brewery jobs
In a so called “Dear Colleague letter”, the two Senators Baucus and Crapo noted, “In recent years, the more than 1,700 craft brewers all across America have met growing consumer demand for their products by brewing flavorful and innovative beers which they encourage Americans to enjoy in a responsible manner. These small and independent brewers…generate more than $3 billion in wages and benefits, and pay more than $2.3 billion in business, personal and consumption taxes.”
Mirroring the House Small Brewers Caucus, formed in 2007, the Senate Small Brewers Caucus provides a forum for members of the Senate and their staffs to discuss the issues important to small brewers while exploring what lawmakers can do to strengthen the growth and role of these small businesses in local economies across the country.
The caucus will also provide opportunities for Senators and staff to learn about the science and art of brewing beer, and the unique cultural and economic contributions made by small brewers to their communities.
Currently, the 1,700+ small American breweries account for about 5% of all the beer enjoyed in the United States and 50% of brewery jobs – totaling some 100,000 good-paying part- and full-time positions across the country.
“Montana’s small brewers don’t just make great beer out of the best Montana grains – they also support good-paying Montana jobs,” said Senator Baucus. “I’m so proud to create the bipartisan Senate Small Brewers Caucus – because as the state with the second highest number of craft brewers per capita in the country, Montana small brewers need a voice in Congress who’ll keep looking out for them.” Montana boasts a strong brewing community, which generates and pays taxes on approximately $20 million of revenue, according to the Montana Brewers Association.
“As a major producer of barley, wheat and hops, Idaho has a growing role in the craft brewing business,” Senator Crapo said. “While advocating for the excise tax relief bill, I’ve had the opportunity to meet with many of Idaho’s small craft brewers and heard firsthand from local entrepreneurs about the opportunities for economic growth and job creation that the industry can provide. This caucus will provide Senators with a better understanding of all aspects of small brewing and the positive impact it has on their communities.” Senator Crapo, along with Senator John Kerry (D-Mass.), introduced this session’s Senate bill, which would recalibrate excise taxes on America’s small brewers. Joining Senators Kerry and Crapo were 17 of their Senate colleagues who signed on as original co-sponsors.
“Small craft brewers are growing, creating jobs and contributing in small and big ways to the recovery of the American economy,” said Charlie Papazian, president, Brewers Association. “The bipartisan establishment of the Senate Small Brewers Caucus reflects the collaborative, grassroots community spirit in which the nation’s small brewers contribute to their local communities.”
American Brewers Association
22 Июн. 2011