Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
American beer market hasn’t gotten its fizz back
Beer makers have seen their domestic sales volume slump for some time as the tough economy took an added toll on its core customers. That key market of men 21-34 years old has been hard hit by high unemployment that have cut into their buying power.
Companies have raised prices to offset slower sales and the market will eventually recover, said analyst Jason DeRise. But beer makers need that volume recovery for long-term survival. And right now it's not there: U.S. domestic beer shipments fell 2.7 percent in May, compared to the prior year.
In a note to investors, DeRise said he expects Anheuser-Busch's U.S. sales volume to fall for the year and to be flat in 2011. However, he reiterated a "Buy" rating on the parent company's stock as he sees it as undervalued.
Shares of Anheuser-Busch Inbev SA have traded between $47.65 and $64.77 during the past 52 weeks and were trading at $55.91 in afternoon trading Friday.
DeRise also lowered sales volume forecasts for MillerCoors for 2011 and 2012. He now expects volume declines of 0.8 percent and 2.1 percent for the respective years, down from earlier expecations of 1 percent growth in 2011 and flat volume growth in 2012. He lowered his earnings expectations for its parent company Molson Coors Brewing Co. to $3.71 per share for the year, down from $3.76 and 2012 estimate to $4.13, down from $4.20.
Beer sales should pick up in 2012 while those higher prices stick, DeRise said, which would drive strong profit growth.
25 Июн. 2011