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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Vietnam. Habeco opens new $23 million brewery

State-owned Ha Noi Beer and Beverage Corp (Habeco), the largest brewery group in northern Vietnam with a market share of 80%, last weekend reportedly opened a new brewery in the northern port city of Hai Phong. The new $23 million plant is said to have a production capacity of 50,000,000l of beer per year.

In January 2011 Ha Noi-Vung Tau Brewery Co, a joint venture between Habeco and Carlsberg AS opened a brewery in Ba Ria-Vung Tau. The $42 million plant in Ba Ria-Vung Taucan produces 50 million litres of Ha Noi and Carlsberg beers annually, and was said to double its capacity later.

Vietnam is one of the largest beer markets in the Asia-Pacific region and is said to have one of the highest growth potentials in the region. According to figures from the Vietnam Ministry of Industry and Trade, 2.38 billion litres of beer was consumed in the country in 2010, 19.8% up from 2009. It is expected to reach 2.8 billion litres this year. Vietnam posted total beer output of 349 million liters in the first four months of this year, up 8.1% compared to the same period in previous year. Of the total output, State-owned breweries accounted for 59.3%, foreign-invested breweries for 29.3% and local private breweries for the remaining 11.4%.

According to Vietnams Deputy Minister of Industry and Trade Ho Thi Kim Thoa, the Vietnamese beer market is set to “become more and more competitive as more companies enter the fray”.

25 Июн. 2011



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