Heineken, Google Agree to Cooperate on Digital Advertising, FT Reports

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Heineken NV (HEIA) and Google Inc. (GOOG) have agreed to cooperate on digital advertising, including YouTube video and mobile adverts, in a deal that will cover more than 20 international markets, the Financial Times reported.

The agreement will give Heineken access to special consultancy, data and discounts in exchange for committing to a minimum amount of advertising investment across Google’s sites, the FT said. Heineken sees the partnership as providing “a competitive advantage,” the FT said, citing Alexis Nasard, Heineken’s chief commercial officer, speaking to the newspaper last week at the Cannes Lions advertising festival.