Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller to enter speciality beer market
"As the European market for specialty beers grows around 20%, we will initially introduce the St Stefanus beer on the European market in countries such as France, the UK, Italy and Spain," SABMiller's managing director for Europe, Alan Clark, told Dow Jones Newswires.
SABMiller said, within the terms of the agreement, it will distribute the beer under the Sint Stefanus brand outside Belgium.
The company is not yet active in the specialty beer market, unlike its peer ABInBev which owns Leffe beer or Heineken's Affligem.
"Europeans drink less beer, but indulge themselves more with special, pricier beers, which explains why this is an attractive segment for us" Clark said.
The distribution is not so much aimed at driving SABMiller's European volumes but is seen as a revenue opportunity," said Clark.
"In addition, it will also improve our position in our sales channels as we will be able to offer a broader range of products to specialty liquor stores as well as bars," he added.
The head of SABMiller's European operations declined to comment or provide financial details.
1 Июл. 2011