The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Tsingtao to open new brewery in Jieyang
The plant’s annual capacity is expected to amount to 600 million liters. The company plans to start building the new plant at the end of July 2011 and to start production in July 2012. Tsingtao will invest 800 million yuan in the new brewery that will produce bottled and canned Tsingtao Beer and Shanshui Beer. The new plant will employ the latest in brewing technology and is said to be the most energy efficient beer factory in China,, it is reported. The brewery will have an attached consumer experience center.
According to Huang Kexing, the company’s vice president, Tsingtao’s beer sales have been growing in the high-end market in in Guangdong province in the past few years and the new plant is build to meet the growing consumer demand in this market. Tsingtao Brewery will not only bring jobs, revenue, cash flow, business flow, logistics and other physical capital to the region but the investment might also attract other companies to invest in Jieyang, Huang Kexing further said at the signing ceremony.
The opening of the brewery in Jieyang is another step to the company’s declared goal to expand its annual beer production and sales volume from 6.35 billion liters to 10 billion liters over the next three years. Rizhao, Xiamen, Fuzhou, Yangzhou, Suqian, Langfang, Zhuhai, Wuwei, Shijiazhuang, Tsingtao has a lot of projects to achieve the capacity. Currently, Tsingtao Brewery has more than 50 breweries in 19 provinces and cities.
Tsingtao Brewery is one of the oldest beer producers in China, founded in 1903 by German and British merchants. Through a century’s development, the brand has entered more than 70 countries and regions including the United States, Japan, Germany, France, the United Kingdom, Italy, Canada, Brazil and Mexico.
1 Июл. 2011