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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Tsingtao to open new brewery in Jieyang

Tsingtao Brewery Company Limited, China’s largest and the world’s sixth-largest brewer, is building another new plant in China, this time in Jieyang city, Guangdong province, Chinese newspapers reported on Monday. The company and and Guangdong Jieyang City signed an investment agreement on June, 24.

The plant’s annual capacity is expected to amount to 600 million liters. The company plans to start building the new plant at the end of July 2011 and to start production in July 2012. Tsingtao will invest 800 million yuan in the new brewery that will produce bottled and canned Tsingtao Beer and Shanshui Beer. The new plant will employ the latest in brewing technology and is said to be the most energy efficient beer factory in China,, it is reported. The brewery will have an attached consumer experience center.

According to Huang Kexing, the company’s vice president, Tsingtao’s beer sales have been growing in the high-end market in in Guangdong province in the past few years and the new plant is build to meet the growing consumer demand in this market. Tsingtao Brewery will not only bring jobs, revenue, cash flow, business flow, logistics and other physical capital to the region but the investment might also attract other companies to invest in Jieyang, Huang Kexing further said at the signing ceremony.

The opening of the brewery in Jieyang is another step to the company’s declared goal to expand its annual beer production and sales volume from 6.35 billion liters to 10 billion liters over the next three years. Rizhao, Xiamen, Fuzhou, Yangzhou, Suqian, Langfang, Zhuhai, Wuwei, Shijiazhuang, Tsingtao has a lot of projects to achieve the capacity. Currently, Tsingtao Brewery has more than 50 breweries in 19 provinces and cities.

Tsingtao Brewery is one of the oldest beer producers in China, founded in 1903 by German and British merchants. Through a century’s development, the brand has entered more than 70 countries and regions including the United States, Japan, Germany, France, the United Kingdom, Italy, Canada, Brazil and Mexico.

1 Июл. 2011

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