The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
‘Good bad’ move by A-B InBev
The latter, which refers to premium brands at standard ABVs, came up again this week. Budweiser is rolling out on draught, but the draught version will be 4.3% ABV instead of a premium 5% ABV.
Owner Anheuser-Busch InBev (A-B InBev) has done well out of the standard premium sector. It should have done too, as it pretty much invented it with Beck’s Vier in 2006 and Stella Artois 4% in 2008.
With Budweiser draught, the brewer is targeting young-ish blokes going out to watch sport and drink beer — hence the need for a sensible alcohol level.
Brands like Foster’s and Carling already jostle for space in this market, but are ‘standard’ brands, lacking the image, and often higher price, of beers like Beck’s Vier and Stella Artois 4%. Brands A-B InBev already owns.
The Budweiser move seems to make sense for the Budweiser brand then, but little for the brewer. Surely it can only grow draught Bud at the expense of its other brands in the sector?
Sounds like something marketers would call a ‘good bad’ move.
6 Июл. 2011