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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Australia. Beer market continues to shrink

TOTAL beverage retail sales in Australia have declined for the first time in four years, driven by continued weakness in packaged beer and early signs that initial strong demand for low-carb and premium beer could be waning.

Any weakness in the premium beer category could prove damaging for the nation's leading brewers, Foster's and Lion Nathan, as well as Foster's suitor SABMiller and Coca-Cola Amatil.

The latter have been heavily chasing the premium market through their local brewing joint venture, Pacific Beverages.

Advertisement: Story continues below Traditional beers such as VB and Tooheys have suffered a fall in sales volumes over the past few years, while premium beers like Coopers, Peroni and Blue Tongue have bucked the trend with strong growth.

Now that growth could be in doubt, raising concerns that premium beer has reached its zenith as a ''hot'' beverage category.

The 2011 Wider Beverage Report found that, for the first time since 2006, total beverage retail sales values fell last year. Total beverage - alcoholic and non-alcoholic - volumes also fell over the past year.

Liz Watkinson, director for Nielsen's liquor services, said packaged beer had been a key component in the decline. ''It represents the largest beverage segment and accounts for nearly one dollar in every four spent in the beverage category,'' she said. ''This is the first time we've seen the segment decline in over four years, as the traditional low-carb and premium beer growth engines no longer appear to be fuelling the category.''

The bleak outlook for packaged beer was reinforced this year by the Foster's chief executive, John Pollaers, who said at the group's half-year result that beer consumption had fallen 7 per cent in the first half. It is expected to fall another 3-4 per cent in the June half and not to return to historic trends of 0.5-0.7 per cent growth for some time.

Edward Butler, an IBISWorld analyst, said premium beer was a relatively new entrant to the market and its growth originally was about ''fulfilling a niche that didn't exist before it popped up''.

''What we are seeing now is that once premium beer has hit that natural [market share] … growth was inevitably going to slow and that's happening now,'' Mr Butler said.

''Overall beer consumption in Australia is gradually dropping for a variety of reasons. Premium beer has hit its equilibrium and now it's going to follow the same trend as [traditional] beer consumption.''

6 Июл. 2011

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