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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller lifts LatAm beer target on economy boost

* Raises beer volume target for Latin America
* Sees Q1 regional beer volumes up around 6 percent
* Looks at further opportunities in region (Adds detail)

By David Jones

LONDON, July 5 (Reuters) - SABMiller , the world's No. 2 brewer, raised its forecast on Tuesday for beer volume growth in its biggest region, Latin America, due to price cuts and a strengthening economic recovery.

The London-based brewer of Grolsch, Peroni and Miller Lite, which is bidding for Australian group Foster's , said regional beer volume in April-June was up around 6 percent while its key Colombian market had seen 10-percent plus volume growth in June.

"Our volume target is going up as economic recovery is now feeding through to consumption, and due to our strategy of making beer more affordable," Karl Lippert, president of SABMiller's Latin America region told an investor seminar.

The better performance and raised target contrasted with its year to March 2011, when regional beer volumes were flat and Colombia -- which accounts for more than half of regional profit -- saw volume drop 6 percent due to tax rises and heavy rains.

The brewer, which makes 31 percent of its profit from the region, said the recovery in its first quarter of April-June was very good in Colombia, Panama, Honduras and El Salvador, modest in Ecuador and soft in Peru and Argentina.

The group which makes Aguila, Club Colombia and Cusquena beers in the region, raised its 3-5 year target for volume growth to 5-8 percent a year from 4-6 percent, while cutting its revenue goal to 2-4 percent from 3.5-5.5 percent due to price cuts.

Lippert said the group was looking at expansion in Latin America away from its strongholds in Colombia and Peru after it made a brewery acquisition in Argentina last year, entered the Brazilian beer market in January, and the Bolivian beer market three weeks ago.

"There are opportunities going forward, Brazil is one opportunity on the table and you would expect us to have a look," said Lippert, adding the group had started selling its Miller Genuine Draft beer in southern Brazil this year.

Brazil is the world's third-largest beer market after China and the United States and, with a population higher than the rest of South America, is an obvious target for growth. The market is dominated by the world's largest brewer Anheuser-Busch InBev with a market share of near 70 percent.

Brazil's second-largest brewer, privately owned Schincariol, has been reported to be up for sale for around $2 billion, and SABMiller and world No 3 Heineken have been reported to be interested.

Lippert declined to comment further on Brazil and also on Foster's after SABMiller launched an A$11.2 billion ($12 billion) cash bid including debt last month for the Australian brewer, which the Foster's board immediately rejected.

SABMiller shares were 1.3 percent higher at 2,320 pence by 1320 GMT in a flat London stock market. ($1 = 0.931 Australian dollar)

6 Июл. 2011



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