Three year market performance summary of the SABMiller Ukrainian branch

Post published:07/07/2011
Reading time:3 min(s) read

On July 4, 2008, SABMiller plc, one of the leaders brewers in the world, entered the Ukrainian market, having bought «Sarmat» enterprise. During the last three years, the private company «Miller Brands Ukraine», a new branch of SABMiller, has completely modernised the acquired facilities and integrated the company into the global structure of the group, as well as introduced several new brands of the global SABMiller portfolio to the Ukrainian market.

One of the initial priorities of the Ukrainian branch was the implementation of the international quality standards of SABMiller at every production stage (from raw materials purchase to packing ready goods). To achieve this goal, $ 38.7 mln have been invested during these 3 years. At present, «Miller Brands Ukraine» is made of only natural ingredients, using classical recipes and observing Reinheitsgebot, the traditional German code of beer purity, approved in the XVI century.

Thanks to the unique system of water purification, water at the Ukrainian branch of SABMiller is virtually identical to Plzen water of the Czech republic, the reference standard in beer making.

The high quality of «Miller Brands Ukraine» is confirmed by the experts of the International Taste and Quality Institute, Brussels, Belgium: in 2010-2011 the beer produced at the Ukrainian branch of SABMiller received a Superior Taste Award.

The international food products safety management system ISO 22000:2005 has been in effect at «Miller Brands Ukraine» since March 2010.

The list of the brands acquired by SABMiller after having bought «Sarmat» has also changed. The company has continued developing «Sarmat» as the most promising regional brand, after discontinuing «Dnipro» and «Drive Max» brands. Besides «Sarmat», the portfolio of «Miller Brands Ukraine» includes «Zhigulevskoe» (produced at Donetsk using the classical recipe since 1962) and «Dobry Shubin» (original semi-dark beer named after the legendary kind spirit of the mines).

At the same time, the company puts special emphasis on premium class products by promoting popular licensed brands from the SABMiller global portfolio: Miller Genuine Draft, Redd’s, Zolotaya Bochka, Velkopopovicky Kozel and Amsterdam Mariner.

Being a socially conscious company, «Miller Brands Ukraine» promotes responsible drinking, opposes selling beer to minors and participates in educational projects to prevent alcohol abuse.

Aside from that, «Miller Brands Ukraine» takes an active part in a sustainable development programme. Taking into account the local priorities, it’s extremely important for the company in the Ukraine to protect water resources. At present, in collaboration with the World Wildlife Fund (WWF) and German society for technical cooperation (GTZ) the company is implementing a programme of efficient water resources management.

The future plans of «Miller Brands Ukraine» include sales and distribution development in the Ukraine and neighbouring markets. Development of the premium brands will remain the priority for the company, taking into account the economic attractiveness of the given segment and strong role of the SABMiller parent company in many countries.

«During three years in the Ukrainian market we have gone the long way, having integrated a regional company into the structure of one of the world brewing leaders. By becoming a part of SABMiller, we gained multiple advantages, for example, an opportunity for Ukrainian consumers to choose interesting beer brands from the impressive portfolio of the parent company», stated Igor Tikhonov, General Manager of «Miller Brands Ukraine». «These days we are strengthening the local brands, launching new licensed brands, developing the premium niche. The growth rates bring us hope, we are growing faster than the market and are hoping to retain the growth dynamics.»

Tags: beer in Ukraine, SABMiller

Beer Business #4-2021. Poland beer market analysis
20/02/2022
Current data The influence of export and import Non-alcoholic boom Output and market by value Beer prices Who can afford beer? Segmentation by price Segmentation by channels of sales Beer sales in HoReCa Segmentation by tastes Positions of major companies Kompania Piwowarska (Asahi) Grupa Żywiec (Heineken) Carlsberg Polska Van Pur Polish craft brewers Is there […]...

Beer Business #3-2021. Russian beer market. Beer market of Ukraine.
16/10/2021
In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined […]...

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive
26/07/2021
Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. […]...

Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries
06/05/2021
The catalogue of Ukrainian breweries contains 251 producers ranging from transnational groups to craft and restaurant breweries. In the catalogue we have combined open official data, information from social networks and where possible, from brewers themselves. The previous “census” was made by us in 2011-2012. So, what has changed over the recent ten years and […]...

Beer Business #4-2020. Russia: regional beer markets
21/01/2021
In the seven regions of Russia we have analyzed: the share of companies of various scales – from federal breweries to minibreweries popularity of brands (license, national and regional); market segmentations by price; the dynamics of output, sales and prices...

Beer Business #2-2020. 2020 what’s new?
20/11/2020
Russian beer market 2020 1) The market positions of the major companies and brands in the first half of 2020; 2) Production structure – from craft to federal breweries; 3) The market segmentation by the price and package. In 2020, the roles of sale channels have changed especially at the draft beer market. The relations […]...

Beer Business #2-2020. The market of non-alcoholic beer in Russia: companies, brands and consumers
01/07/2020
Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer – Who drinks it? General conclusions. Summer beer....

Beer Business #1-2020. Russian beer producers (catalogue/database)
27/04/2020
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries. This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included). Starting from 2019, FTS has been publishing data on excise payments by brewers […]...

Beer Business (Pivnoe Delo) #4-2019
09/02/2020
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing Industry A meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful […]...

Beer Business (Pivnoe Delo) #3-2019
10/11/2019
Russia: Positions of Brewing Companies The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition […]...