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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Drinkability in ‘session’

This is a promising development. One trend that I’ve been hoping for - lower-alcohol craft beers - seems like it’s beginning to take hold. These are not quite “session beers,’’ by strict definition - that’s an old British classification for beers with less than 4 percent alcohol by volume - but because it’s all but impossible to find good craft beers with such low ABV in this country, these new lower-alcohol brews are being loosely called session beers. (Beer connoisseurs argue about this phrase all the time online.)

In the United States, it’s becoming acceptable to refer to beers with as much as 4.5 or 5 percent ABV as sessionable beers, meaning you can drink a few in a drinking session. Whatever you call them, it’s all right with me, because most of the attention on craft beer over the past several years has gone to beers with higher ABVs - brews like Dogfish Head’s 90 Minute IPA (9 percent), Sierra Nevada Bigfoot (9.6 percent), Stone’s Double Bastard (11.2 percent), and Goose Island’s Bourbon County Brand Stout (13 percent). Great beers, yes. But one of those and you could be done for the night. Not exactly ideal for parties, gatherings, or a hot July afternoon by the pool.

Boston’s big two local brewers - Sam Adams and Harpoon - have built their businesses on beers with ABVs around 5 percent, and it’s heartening to see others following suit. My favorite new sessionable beer is Spring Hop Ale (5 percent), from Mayflower Brewing Co. in Plymouth, but unfortunately it’s available only in early spring. Another local brewer - Notch, which brews in both Ipswich and Kennebunk, Maine - makes nothing but beers under 4.5 percent ABV. Even Stone, the California brewer that specializes in in-your-face, hoppy, high-alcohol beers, makes an excellent 4.4 percent ABV beer - Levitation, a red ale - just to prove it can.

Lower-alcohol ales are what separate excellent brewers from fair ones: A mediocre beer can be disguised by its high alcohol content. A lousy 5 percent beer reveals itself. Here are some great locally made “sessionable’’ beers:

Narragansett Summer Ale I don’t have any romantic notions of Narragansett Brewery, despite the fact that I grew up in Rhode Island and my grandparents lived half a mile from the old brewery, which closed in 1981. Heck, I even lived in the town of Narragansett for a few years. But listen: ’Gansett was not good beer. (How do I know? My father drank it. He also drank Busch and Schlitz.)

The new Narragansett is not your (or my) grandfather’s ’Gansett, though. Mark Hellendrung, the former Nantucket Nectars president who revived the Narragansett name, contracts out the brewing, and everyone involved is doing a bang-up job.

The company keeps rolling out new beers - Fest (a marzen), Porter, Bock, and now Summer Ale (a pale wheat) - and they’re all excellent. The Summer Ale is a perfect hot-day quencher, with enough body to keep a serious beer drinker satisfied but a low-enough ABV (4.2 percent) to keep you from falling asleep in your chaise lounge.

I poured my 16-ounce “tallboy’’ can into a pint glass and got a gigantic pillow of a head. Lemony and earthy, it was dry on the front and slightly sweet at the finish - crisp, light, and totally refreshing. You’re going to have to change your outdated opinion of ’Gansett.

Haverhill Haver Ale Haverhill Brewery, which also operates the Tap in Haverhill, deserves wider attention. The folks there know how to brew good beers without busting the bank on alcohol content. Perhaps their greatest feat is brewing an excellent IPA, Leatherlips, that is only 5 percent ABV - a huge accomplishment in the age of 7 percent IPAs. It doesn’t skimp on the hops, either.

Haver Ale, a cream ale that goes down nicely on a hot day, is only 4.6 percent ABV. The cream ale is something of a hybrid style. A cousin of the American lager, it is fermented warm like an ale but then cold-lagered (stored) and filtered, all of which gives it a smooth, dry character.

Golden with lots of bubbles rising quickly to a small but foamy head, Haver Ale gives off a mildly fruity and grainy aroma. Light and refreshing, this is a more robust than the usual cream ales, which are often yellow or straw-colored. “Designed for the discerning,’’ it says on the label. Hardly a groundbreaking beer, Haver Ale is nevertheless a strong rendition of its style.

Samuel Adams Rustic Saison Rustic Saison is a light, pale Belgian-style beer with notes of bananas and cloves (thanks to that distinctive Belgian yeast) and a spicy finish. Unfortunately, the only way to get your hands on a bottle of Rustic Saison is to buy this year’s Samuel Adams Summer Styles variety pack, whose two best beers are the saison and East-West Kolsch.

Rustic Saison is more in line with the original saisons, or farmhouse ales, that were brewed centuries ago in Belgium to refresh field workers (since drinking water could prove fatal). These days we have become accustomed to saisons that are anywhere from 6 to 8 percent alcohol by volume, but the original saisons were only 3 to 4 percent.

At 4.35 percent ABV, Sam Adams’s Rustic Saison adheres more closely to the original intent. It’s a perfect thirst-quencher for working in your own fields, whether that means weeding your tomato plants or mowing your lawn.

12 Июл. 2011

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