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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken’s takeover of S&N to be probed

HEINEKEN'S takeover of the Scottish and Newcastle brewery is to be investigated by the same Government committee which examined the Kraft Cadbury takeover, The Journal can reveal.

The Business, Innovation and Skills Select Committee will look at evidence that there was not enough protection for thousands of S&N pensioners after the takeover by the Dutch lager maker in 2008. The evidence session is expected to take place in the autumn, and it will examine details of the takeover and in particular why Heineken did not pay any discretionary increases in pensions in 2010.

The S&N Pension Group, which was set up to challenge the company’s decision, wrote to the chairman of the BIS select committee in early June requesting a review.

The group claimed that a public undertaking had been given by Heineken during the final stages of the S&N takeover that it was the intention of the Dutch business to continue S&N’s long standing practice of providing discretionary rises on pensions in line with inflation.

But Heineken now says that it never intended to continue the practice and froze pensions where they had a discretion to do so.

Tom Ward, former corporate director of Scottish and Newcastle, said: “We are delighted that the Parliamentary Select Committee is going to hold a wide ranging inquiry. This is a good result as it will allow all the issues to be looked at in detail and with public scrutiny.”

Mr Ward, who is also a spokesman for the pressure group, said: “Before the takeover, we understood that Heineken NV, the parent company stood firmly behind their public and private commitments on pensions. To make a U-turn on this very public undertaking is deeply offensive”.

The pensioners are continuing with their campaign and have been in talks with relevant politicians and the trade union Unite. Charlie McKenna, 73, from Newcastle, was a tanker driver with S&N until he retired in 1999.

He said: “I am very pleased someone is going to look into this now.”

It has also now emerged that many hundreds of pensioners have made individual complaints to the Pension Ombudsman. The UK Take Over Panel has also been contacted to offer background help.

In a statement Heineken said: “The discretionary decision we took last year was based on the outlook for our fund at that time and we will be reviewing it again later this year. Of course we understand the strength of feeling among those who did not receive pension increases.”

The company said it was happy to continue dialogue and justify action to any relevant body who wished to review the matter.

12 Июл. 2011



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