Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
BrewDog unveil new ?2.2m share scheme to build carbon neutral brewery
BrewDog are offering customers the chance to buy shares of their ever-expanding operations - giving shareholders the opportunity to have "creative influence" over the business, as well as a discounts in their bars and online shop.
The new investment offer - Equity For Punks II - will be used to expand BrewDog's current two-strong bar portfolio to locations throughout the UK and to develop a new carbon neutral brewery on the outskirts of Aberdeen.
The FSA-accredited scheme will see 10,000 shares made available to buy in ?95 packages from the company's website.
Managing director James Watt said it was an opportunity for fans of the famous BrewDog beers to help the business “redefine” the UK beer scene.
He hailed the new shareholder project a “new kind of business model” for the 21st century.
He said: “The idea for people to buy a stake in our company was born out of the recession, when the banks are not lending, smaller companies have got to find innovative ways to raise finance to grow their business. This is people’s chance to come on this amazing journey with us and we can try and redefine the UK beer scene together.
“The reason for raising the money is to build a new production facility just outside Aberdeen. We have got the land, we have got the planning consent and we want to build an eco-friendly brewery which is completely carbon-neutral.
“So as well as expanding our production capacity, it’s going to be a flagship for renewable energy.”
This is the second time the company has offered people the chance to buy shares in the business.
In 2009, BrewDog pioneered the original share scheme Equity For Punks raising around ?670,000 from more than 1500 investors when it launched.
But this fell short of the ?2.3million target earmarked to develop an eco-friendly brewery.
Mr Watt said that the development of a carbon-neutral brewery is essential for the business as they do not want to have a “negative impact” on the environment.
He added that they want to combine the enthusiasm people have for their infamous beers with an environmentally-friendly brewery.
He said: “I think the environment is becoming more and more important and we want to showcase what beer can be, we want to get people excited about great beers, but we also don’t want to have a negative impact on the environment when doing our business, so it’s definitely two things we can combine.
“This is a chance for people to buy their own beers in shops and bars and we want people to feel involvement in what we do. We have been growing at 200% as business over the last three years since we started, so as well as buying into our future growth potential it should be a fun journey for investors, too.”
It is understood BrewDog is on track for a turnover of ?6.5million in 2011.
Mr Watt added: “Over the next few years you can expect more controversy - we want to continue pushing the boundaries, taking innovation and beer to places where it has never been before.
“We just want to get people excited about good beer. We set up the company with a mission to make other people as passionate about great draught beer as we are and that is definitely the mission that we are sticking to.”
14 Июл. 2011