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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Court Upholds Molson’s NHL Deal

An Ontario appeals court Tuesday upheld Molson Coors Brewing Co.'s sponsorship deal with the National Hockey League, but the months-long spat with Anheuser-Busch InBev NV's Labatt Breweries, the league's longtime Canadian sponsor, may not be over.

Labatt said in a statement that it will continue to fight the court's decision and announced new sponsorship deals with three Canadian NHL teams. Budweiser beer, which is under Labatt's umbrella in Canada, will sponsor the Vancouver Canucks, Calgary Flames and Winnipeg Jets, effective in October. That brings the total number of NHL teams that Budweiser and Bud Light sponsor to 24 out of 30 teams in the league.

Molson Coors, whose sponsorship deals with the Canucks and Flames ended this month, now has deals with four of the seven Canadian teams and 12 U.S. teams, not all of which are exclusive. The Molson family owns the Montreal Canadiens.

The court overturned a lower court's ruling in favor of Labatt, which claimed it already had a Canadian sponsorship agreement in place with the NHL before Molson Coors signed its seven-year North American pact in February. Labatt said then that it had already negotiated a "good faith" contract extension through 2014, but the appeals court found that the lower court misinterpreted that as a binding agreement.

The agreement between Molson Coors and the NHL was widely reported to be worth almost $400 million, the largest sponsorship deal in the league's history. It makes Molson Canadian the official beer of the NHL, with additional consideration for Coors Light.

At an appeals court hearing last Thursday, attorneys disclosed that the Labatt deal was worth just C$36 million ($37.2 million) over three years, according to the Toronto Star.The NHL deal was considered a coup for Molson Coors, which last year lost its sponsorship of the National Football League to Anheuser-Busch, which also sponsors Major League Baseball.

14 Июл. 2011



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