The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Court Upholds Molson’s NHL Deal
Labatt said in a statement that it will continue to fight the court's decision and announced new sponsorship deals with three Canadian NHL teams. Budweiser beer, which is under Labatt's umbrella in Canada, will sponsor the Vancouver Canucks, Calgary Flames and Winnipeg Jets, effective in October. That brings the total number of NHL teams that Budweiser and Bud Light sponsor to 24 out of 30 teams in the league.
Molson Coors, whose sponsorship deals with the Canucks and Flames ended this month, now has deals with four of the seven Canadian teams and 12 U.S. teams, not all of which are exclusive. The Molson family owns the Montreal Canadiens.
The court overturned a lower court's ruling in favor of Labatt, which claimed it already had a Canadian sponsorship agreement in place with the NHL before Molson Coors signed its seven-year North American pact in February. Labatt said then that it had already negotiated a "good faith" contract extension through 2014, but the appeals court found that the lower court misinterpreted that as a binding agreement.
The agreement between Molson Coors and the NHL was widely reported to be worth almost $400 million, the largest sponsorship deal in the league's history. It makes Molson Canadian the official beer of the NHL, with additional consideration for Coors Light.
At an appeals court hearing last Thursday, attorneys disclosed that the Labatt deal was worth just C$36 million ($37.2 million) over three years, according to the Toronto Star.The NHL deal was considered a coup for Molson Coors, which last year lost its sponsorship of the National Football League to Anheuser-Busch, which also sponsors Major League Baseball.
14 Июл. 2011