Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Court Upholds Molson’s NHL Deal
Labatt said in a statement that it will continue to fight the court's decision and announced new sponsorship deals with three Canadian NHL teams. Budweiser beer, which is under Labatt's umbrella in Canada, will sponsor the Vancouver Canucks, Calgary Flames and Winnipeg Jets, effective in October. That brings the total number of NHL teams that Budweiser and Bud Light sponsor to 24 out of 30 teams in the league.
Molson Coors, whose sponsorship deals with the Canucks and Flames ended this month, now has deals with four of the seven Canadian teams and 12 U.S. teams, not all of which are exclusive. The Molson family owns the Montreal Canadiens.
The court overturned a lower court's ruling in favor of Labatt, which claimed it already had a Canadian sponsorship agreement in place with the NHL before Molson Coors signed its seven-year North American pact in February. Labatt said then that it had already negotiated a "good faith" contract extension through 2014, but the appeals court found that the lower court misinterpreted that as a binding agreement.
The agreement between Molson Coors and the NHL was widely reported to be worth almost $400 million, the largest sponsorship deal in the league's history. It makes Molson Canadian the official beer of the NHL, with additional consideration for Coors Light.
At an appeals court hearing last Thursday, attorneys disclosed that the Labatt deal was worth just C$36 million ($37.2 million) over three years, according to the Toronto Star.The NHL deal was considered a coup for Molson Coors, which last year lost its sponsorship of the National Football League to Anheuser-Busch, which also sponsors Major League Baseball.
14 Июл. 2011