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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Foster’s Value Falls to Lowest Since SABMiller Offer

The gap between the market value of Foster’s Group Ltd. (FGL) and SABMiller Plc (SAB)’s rejected A$9.5 billion ($10.1 billion) takeover bid has almost halved as speculation of a higher offer fades.

Foster’s traded as low as A$5.08 today, 18 Australian cents higher than SABMiller’s A$4.90 cash offer, before closing at A$5.09 today, up by 0.2 percent. The stock had traded as high as A$5.23 since the deal was rejected by Australia’s biggest brewer on June 21 as too low.

The Australian beermaker hasn’t been in contact with the London-based brewer of Peroni and Grolsch since last month, when it turned down the offer and SABMiller said it would “seek engagement.” The Melbourne-based company is instead focusing on cutting costs and boosting spending on brand promotion to stem market share losses in Australia for its top- selling beer Victoria Bitter.

“The market is starting to realize that it appears no one else is going to come in with a counterbid, and that SABMiller is in no hurry to re-engage,” said Trevor Stirling, an analyst at Sanford C. Bernstein in London.

SABMiller Rebound
SABMiller shares have rebounded from as low as 2,074.5 pence on June 23, climbing to their highest price ever on July 8 as concern eased about the rationale of acquiring Foster’s.

Foster’s has gained 12 percent since June 20, the day before the offer was rejected. SABMiller fell 0.7 percent to 2,323 pence yesterday. SABMiller rose 0.2 percent to 2,328.5 pence as of 9:05 a.m. in London trading.

SABMiller could afford to pay more for Foster’s, according to analysts surveyed by Bloomberg News, even though an acquisition would dilute the London-based brewer’s exposure to faster-growing emerging markets. Any purchase would give SABMiller access to about half the Australian beer market, including the eponymous Foster’s brand, as well as a business with some of the highest margins around the world.

Andrew Butcher, a spokesman for Foster’s external media adviser Butcher & Co., declined to comment, affirming there has been no change in the company’s stance on the bid.

Wine Spinoff
Foster’s spun off its Treasury Wine Estates Ltd. unit in May, spurring speculation that both parts of the business would attract bids. Grupo Modelo SAB de CV, the Mexican brewer of Corona, and Molson Coors Brewing Co. had explored a possible joint bid for Foster’s, five people with knowledge of the matter said June 3. Japan’s Asahi Breweries Ltd. may also be interested in the company, two people close to the situation have said. No brewer apart from SABMiller has made a public offer for Foster’s.

“SABMiller is the only bid out there and may be the only one made,” said Theo Maas, who holds Foster’s shares and helps manage about $5.4 billion at Arnhem Investment Management in Sydney. “I wouldn’t be overly happy as a SABMiller shareholder if they go higher than this. Going hostile at A$4.90 probably won’t get them anything, so it’s a bit of a stalemate.”

The gap between Foster’s shares and SABMiller’s offer was 33 cents on June 27. At today’s low, the spread was 45 percent narrower at 18 cents.

14 Июл. 2011

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