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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia. No Beer to Be Sold After 11

The State Duma approved additional restrictions on alcohol sales in the country Thursday that will end sales of beer at night and from kiosks.

The law is expected to fully enter into force by January 2013, but it is already causing shock waves in the industry. Danish brewer Carlsberg, which owns local market leader Baltika, saw its stock fall to a near four-month low on Wednesday.

Under the proposed law, stores will be banned from selling drinks that contain more than 0.5 percent alcohol between 11 p.m. and 8 a.m. Currently, the threshold is beverages containing 15 percent alcohol or more.

Experts said it is unlikely that the restrictions will have an impact on alcohol consumption because people will simply buy the products earlier or illegally.

“This bill won’t reduce alcoholism in the average citizen, but it won’t harm the consumer and the producer either,” said Vadim Drobiz, director of the Research Center for Federal and Regional Alcohol Markets. “Nighttime crime will be reduced as well as nighttime hooliganism.”

The bill also expands the number of places where alcohol consumption is prohibited. These places will now include courtyards, elevators, building entryways, playgrounds, forests, parks and beaches.

Current laws punish drinking in restricted areas with a fine of 100 to 700 rubles ($3.57 to $28), while being drunk in these areas can lead to a prison stay of up to 15 days, Vedomosti reported.

Train stations and kiosks will be banned from selling any alcohol under the new bill. These semi-permanent outlets now account for one-third of Russia’s beer sales — or about $6 billion, Reuters reported.

Some industry representatives welcomed the restrictions.

“Kiosks are a humiliating presence for a large city such as Moscow,” said Alexander Romanov, general director of the Alcohol Manufacturers Committee. “Kiosks that sell alcohol should not exist.”

“None of these kiosks have up-to-date permits for making sales if they ever had them,” he said.

But other industry representatives fear that the ban on alcohol sales will make kiosks unprofitable and will force them to close. Alcohol sales account for almost half of the profits for kiosks, SABMiller’s Kirill Bolmatov told Vedomosti.

Vyacheslav Kuzmin from the Union of Russian Brewers warned about the disappearance of kiosks from rural areas.

“They are often the only source where people can buy food products,” Kuzmin said. “It will hit people hard.”

Earlier reports indicating that kvas, which typically contains 1.2 percent alcohol, could be classified as alcoholic and also banned, sparked fears among consumers and producers. The Federal Alcohol Market Regulatory Service quickly reassured that the traditional fermented-bread drink — as well as kefir — is not covered by the new bill.

“Nobody is going to label kvas or kefir as alcoholic products,” the service’s press office said.

Kvas has seen a spike in demand in recent years with sales of the drink rising seven to eight times since 2005, according to an estimate by beverage company Deka.

14 Июл. 2011

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