Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Heineken to unveil deliveries shake-up
Under the terms of the scheme, any pub unable to place the minimum weekly order will either be asked to order every two weeks, or be passed the details of local wholesalers.
Licensee John McMennum, of the Sportsman Inn, Toft Hill, County Durham, has called the situation “horrendous”.
He is concerned as he orders not just his beer and cider through the brewer but also packaged drinks such as Red Bull and J20, and cleaning products.
He said: “We are a freehouse and struggling to keep afloat. We are going to get sidelined and have to go to a wholesaler but we don’t get the same level of discount with them. I don’t know what our future holds.”
David Jones, a spokesman for Heineken UK, said: “Heineken UK is introducing a minimum-delivery scheme from 1 August in order to address the disproportionately high financial and environmental costs associated with the delivery of small orders.
“The small percentage of our customers who are unable to place a weekly order of three kegs or more of beer and cider will be asked to consider placing orders on either a fortnightly or monthly basis.
“Alternatively, we can recommend wholesalers in the area who supply our brands and they may be able to offer more flexible deliveries.
“As a responsible brewer, Heineken UK is committed to reducing the environmental impact of its business and this change to our delivery patterns will contribute towards this aim.”
15 Июл. 2011