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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. Heineken to unveil deliveries shake-up

Heineken UK is introducing a minimum delivery scheme from 1 August — meaning pubs will need to order three kegs or more of beer or cider per week or they will no longer be able to order through the brewer.

Under the terms of the scheme, any pub unable to place the minimum weekly order will either be asked to order every two weeks, or be passed the details of local wholesalers.

Licensee John McMennum, of the Sportsman Inn, Toft Hill, County Durham, has called the situation “horrendous”.

He is concerned as he orders not just his beer and cider through the brewer but also packaged drinks such as Red Bull and J20, and cleaning products.

He said: “We are a freehouse and struggling to keep afloat. We are going to get sidelined and have to go to a wholesaler but we don’t get the same level of discount with them. I don’t know what our future holds.”

David Jones, a spokesman for Heineken UK, said: “Heineken UK is introducing a minimum-delivery scheme from 1 August in order to address the disproportionately high financial and environmental costs associated with the delivery of small orders.

“The small percentage of our customers who are unable to place a weekly order of three kegs or more of beer and cider will be asked to consider placing orders on either a fortnightly or monthly basis.

“Alternatively, we can recommend wholesalers in the area who supply our brands and they may be able to offer more flexible deliveries.

“As a responsible brewer, Heineken UK is committed to reducing the environmental impact of its business and this change to our delivery patterns will contribute towards this aim.”

15 Июл. 2011

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