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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Czech Republic. Summer with cans

Summer is in full swing and with it comes trips into nature and to the water. Czechs, famous for their love of beer, don't want to miss their favourite drinks even during their summer activities, and for this reason they often brings their drinks in cans. A statistic from the Gambrinus brewery supports this as well. In the winter, cans account for approx. 4.5% of all packaged beer on the market, that number reaches 7.5% in the summer.

Cans have been gaining popularity for some time now. In 1999, cans represented only 3.6% of the packaged beer on the market, last year their share rose to 5.9%.

One reason for the growing popularity of beer in cans is because Czech consumers no longer consider it to be expensive or luxurious. Ten years ago, beer in cans cost almost twice as much as it did in bottles. Today, cans are part of normal beer packaging.

"In the nineties especially, the price difference between a glass bottle and can was huge. Today, the situation is very different, and thanks to the price accessibility, demand for this packaging grows, especially in the summer months. Cans account for 15% of sales of the most sold Czech beer, Gambrinus," stated Senior Brand Manager at Gambrinus Martin Rosi?ka.

We expect that the share of cans, as a practical packaging concept, will only continue to grow.

19 Июл. 2011

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