Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. Brewers launch new female-friendly beers
Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend.
The company is also set to reveal a 4.8% premium version of Carling called Carling Chrome today, described as being less carbonated and having a lighter colour than standard Carling, according to Publican Morning Advertiser’s sister title The Grocer.
Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of ?1m.
It will be available in 275ml bottles in three varieties — standard, rose and citrus.
Kristy McCready of Molson Coors told the Mail on Sunday: “The perception is that beer is a laddish drink so Animee will be more sophisticated and playful.”
According to Molson Coors, just 17% of beer in Britain is drunk by women, compared to 25% in the United States.
Meanwhile, Carlsberg — which last year launched its Eve brand aimed at women — is to introduce its female friendly Copenhagen brand into the UK in 2012 after its debut in Denmark this year.
According to the brewer’s website: “The beer has a light, refreshing taste, while the design is rooted in Copenhagen as an international city of fashion and design.
“Copenhagen is intended for modern women and men, who appreciate a refreshing taste delivered in a stylish design.”
The beer is also served in bottles.
Jeanette Elgaard Carlsson, international innovation director at Carlsberg, said: “Many young people aren’t keen on the bitter aftertaste of beer. Here our surveys show that with Copenhagen we have created a highly drinkable beer with a balanced taste — a real alternative to white wine and champagne.”
19 Июл. 2011