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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. Brewers launch new female-friendly beers

Two of the world’s biggest brewers, Molson Coors and Carlsberg, are to launch new ‘female friendly’ beers into the UK to stem the decline in beer sales by targeting females.

Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend.

The company is also set to reveal a 4.8% premium version of Carling called Carling Chrome today, described as being less carbonated and having a lighter colour than standard Carling, according to Publican Morning Advertiser’s sister title The Grocer.

Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of ?1m.

It will be available in 275ml bottles in three varieties — standard, rose and citrus.

Kristy McCready of Molson Coors told the Mail on Sunday: “The perception is that beer is a laddish drink so Animee will be more sophisticated and playful.”

According to Molson Coors, just 17% of beer in Britain is drunk by women, compared to 25% in the United States.

Meanwhile, Carlsberg — which last year launched its Eve brand aimed at women — is to introduce its female friendly Copenhagen brand into the UK in 2012 after its debut in Denmark this year.

According to the brewer’s website: “The beer has a light, refreshing taste, while the design is rooted in Copenhagen as an international city of fashion and design.

“Copenhagen is intended for modern women and men, who appreciate a refreshing taste delivered in a stylish design.”

The beer is also served in bottles.

Jeanette Elgaard Carlsson, international innovation director at Carlsberg, said: “Many young people aren’t keen on the bitter aftertaste of beer. Here our surveys show that with Copenhagen we have created a highly drinkable beer with a balanced taste — a real alternative to white wine and champagne.”

19 Июл. 2011

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