The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
UK. Brewers launch new female-friendly beers
Molson Coors, the Carling brewer, will reveal a new beer for women today called Animee, according to media reports this weekend.
The company is also set to reveal a 4.8% premium version of Carling called Carling Chrome today, described as being less carbonated and having a lighter colour than standard Carling, according to Publican Morning Advertiser’s sister title The Grocer.
Animee, from the French word for motivated, is billed as “bloat-resistant” - less gassy and lighter tasting than most beers. The company spent two-and-a-half years developing the beer at a cost of ?1m.
It will be available in 275ml bottles in three varieties — standard, rose and citrus.
Kristy McCready of Molson Coors told the Mail on Sunday: “The perception is that beer is a laddish drink so Animee will be more sophisticated and playful.”
According to Molson Coors, just 17% of beer in Britain is drunk by women, compared to 25% in the United States.
Meanwhile, Carlsberg — which last year launched its Eve brand aimed at women — is to introduce its female friendly Copenhagen brand into the UK in 2012 after its debut in Denmark this year.
According to the brewer’s website: “The beer has a light, refreshing taste, while the design is rooted in Copenhagen as an international city of fashion and design.
“Copenhagen is intended for modern women and men, who appreciate a refreshing taste delivered in a stylish design.”
The beer is also served in bottles.
Jeanette Elgaard Carlsson, international innovation director at Carlsberg, said: “Many young people aren’t keen on the bitter aftertaste of beer. Here our surveys show that with Copenhagen we have created a highly drinkable beer with a balanced taste — a real alternative to white wine and champagne.”
19 Июл. 2011