Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg to distribute Staropramen in UK
Staropramen was acquired by private equity firm CVC Capital Partners in 2009 from AB InBev and is currently the third most popular draught World Beer in the UK market, according to CGA data.
Carlsberg will take over from AB InBev as the UK distributor.
It means Carlsberg UK now has three out of the top four World Beer brands in the on trade — including San Miguel and Tuborg — giving it a 32% market share in the category.
“This reiterates our ambition to continue to grow market share in the UK and underlines our determination to be the leading player in the fast-growing World Beer category,” said Carlsberg UK chief executive Dr Isaac Sheps.
“We are mindful of Staropramen’s strong Czech heritage and we intend to use that to drive the brand to great heights in both on and off-trade in the UK.
“We look forward to working together with our new partners and with our customers to grow the brand in the UK.”
StarBev chief executive Alain Beyens added: “Our partnership with Carlsberg UK is a strategic one and is meant to add significantly to the international development of Staropramen, our flagship brand. We look forward to working together with our UK partner to this end.
All existing customers will be informed about the upcoming change in writing, and Carlsberg UK will commence deliveries on 14 August.
22 Июл. 2011