Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Beer-in-PET market to reach 7.7 billion bottles by 2015: study
According to the UK-based company's "Future of Beer in PET Packaging" study, PET beer bottle consumption totaled 6.0 billion units in 2010, which represents two per cent of the 293 billion world beer packaging market volumes. Going forward, one of the main drivers will be market penetration into areas not suitable for glass, Pira said.
In Asia-Pacific, China will lead demand for beer in PET, but here, PET beer bottle growth has been generally lower than was originally anticipated, Pira said.
How will other regions fare? Western Europe is forecast to grow PET beer bottle consumption at a relatively low rate. North America and South and Central America are forecast to show growth in PET beer bottle consumption during the period 2010-15, but from a very low base.
"Central and Eastern Europe is the dominant market for PET beer bottles, and the region is expected to show good growth for beer in PET going forward, but at rates lower than the 2003-08 pre-recession era," Pira said. "This is largely explained by growing market maturity and the imposition of higher taxes on beer in Russia and Ukraine."
"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," said Pira's Adam Page. "However, many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."
26 Июл. 2011