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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Beer-in-PET market to reach 7.7 billion bottles by 2015: study

Despite wobbles in the China/Asia market, global PET beer bottle consumption is forecast to grow at an annual growth rate of more than five per cent to reach 7.7 billion bottles by 2015, according to a new study published by market research firm Pira International.
According to the UK-based company's "Future of Beer in PET Packaging" study, PET beer bottle consumption totaled 6.0 billion units in 2010, which represents two per cent of the 293 billion world beer packaging market volumes. Going forward, one of the main drivers will be market penetration into areas not suitable for glass, Pira said.
In Asia-Pacific, China will lead demand for beer in PET, but here, PET beer bottle growth has been generally lower than was originally anticipated, Pira said.
How will other regions fare? Western Europe is forecast to grow PET beer bottle consumption at a relatively low rate. North America and South and Central America are forecast to show growth in PET beer bottle consumption during the period 2010-15, but from a very low base.
"Central and Eastern Europe is the dominant market for PET beer bottles, and the region is expected to show good growth for beer in PET going forward, but at rates lower than the 2003-08 pre-recession era," Pira said. "This is largely explained by growing market maturity and the imposition of higher taxes on beer in Russia and Ukraine."
"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," said Pira's Adam Page. "However, many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."

26 Июл. 2011

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