The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer-in-PET market to reach 7.7 billion bottles by 2015: study
According to the UK-based company's "Future of Beer in PET Packaging" study, PET beer bottle consumption totaled 6.0 billion units in 2010, which represents two per cent of the 293 billion world beer packaging market volumes. Going forward, one of the main drivers will be market penetration into areas not suitable for glass, Pira said.
In Asia-Pacific, China will lead demand for beer in PET, but here, PET beer bottle growth has been generally lower than was originally anticipated, Pira said.
How will other regions fare? Western Europe is forecast to grow PET beer bottle consumption at a relatively low rate. North America and South and Central America are forecast to show growth in PET beer bottle consumption during the period 2010-15, but from a very low base.
"Central and Eastern Europe is the dominant market for PET beer bottles, and the region is expected to show good growth for beer in PET going forward, but at rates lower than the 2003-08 pre-recession era," Pira said. "This is largely explained by growing market maturity and the imposition of higher taxes on beer in Russia and Ukraine."
"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," said Pira's Adam Page. "However, many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."
26 Июл. 2011