The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Grolsch chooses Alfred as advertising agency
In the coming years, Grolsch will focus on growth and considers Alfred a strong business partner in this quest. The no-nonsense culture of the agency fits well with the approach that Grolsch envisions. In addition, the work presented by Alfred, its experience and the connection with its team were all deciding factors.
In choosing Alfred, Grolsch ends its long-time collaboration with advertising agency DDB. "For over seven years we've enjoyed a great and intensive collaboration with DDB. They have secured the position of the Grolsch brand in the Dutch market in an excellent manner. Of course it's a shame to have to say goodbye to an agency after such a long and successful collaboration, but we think it's time for a new approach," says Jan Nales, Marketing Director of Grolsch.
Marcel van Wing, Managing Director of Alfred: "Alfred is happy! Let's be honest, Grolsch is a Dutch icon. A mighty beautiful brand that will be great to work for."
26 Июл. 2011