Starting August 2011, beer brewer Grolsch will join forces with advertising agency Alfred. After an expansive market exploration, it became clear that Alfred would be the most suitable advertising partner for Grolsch. Alfred will be playing an important role in communication strategy and creation for the Grolsch brand in the Netherlands.
In the coming years, Grolsch will focus on growth and considers Alfred a strong business partner in this quest. The no-nonsense culture of the agency fits well with the approach that Grolsch envisions. In addition, the work presented by Alfred, its experience and the connection with its team were all deciding factors.
In choosing Alfred, Grolsch ends its long-time collaboration with advertising agency DDB. “For over seven years we’ve enjoyed a great and intensive collaboration with DDB. They have secured the position of the Grolsch brand in the Dutch market in an excellent manner. Of course it’s a shame to have to say goodbye to an agency after such a long and successful collaboration, but we think it’s time for a new approach,” says Jan Nales, Marketing Director of Grolsch.
Marcel van Wing, Managing Director of Alfred: “Alfred is happy! Let’s be honest, Grolsch is a Dutch icon. A mighty beautiful brand that will be great to work for.”