Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Hop market remains in need of recovery
The hop crop in 2010 only totalled around 100,000 tons – a decrease of more than 12%. Germany produced 34% of the world hop crop, while the USA produced almost 30%.
Alpha production was also down by more than 13%, bringing it to 9,475 tons. Germany contributes a share of 36% to world alpha production, the USA 38%. Although the 3,400-ton surplus in alpha acids recorded for the 2009 crop year was almost halved in 2010, a production surplus of 1,800 tons still remained. Oversupply in the high-alpha hop segment remains the biggest challenge facing the hop industry.
Germany and the USA – world leaders in the hop market
These figures also make it clear that the USA and Germany are the world’s leading hop-producing nations in every respect, the Bath-Haas Group said. Almost two thirds of hops and around three quarters of alpha acids produced come from these two countries. What’s more, in Germany and the USA, growers achieve greater yields per hectare. In these two countries, a higher proportion of the crop is sold through forward contracts in comparison to the other hop-growing regions. These forward contracts provide producers, merchants and brewers with planning security.
Hop industry reacts flexibly to market changes
While crop years 2004 to 2008 were defined by a deficit in hop alpha acids, we have recorded a significant surplus in the last three years. Just to remind you: following years of oversupply, acreage was reduced so drastically in 2006 that crop volume no longer met demand in the brewing industry. As a result, the brewing industry concluded increasing numbers of forward contracts. The result was a rapid and extensive increase in acreage in order to secure supply of the necessary volume. The “old-fashioned” forward contract, which had not been used for years, experienced a renaissance with prices at a high level. This development primarily took place in the USA and Germany. Once the structural hop supply deficit was reversed in record time, the focus was on reducing hop acreage again to regulate the market. This is very difficult, as most hops are sold by growers many years in advance through contracts. Hop marketing companies in particular have to play their part here. Huge efforts involving restructuring forward contracts have made it possible to adjust hop supply to meet demand to some extent. As a result, storage facilities are overflowing and the liquidity of the company is under considerable strain.
Different market development within the variety groups despite generalised oversupply
Looking at the open market in terms of the individual variety groups, we can identify different developments. For one, the open market for high-alpha varieties is almost non-existent. When hops were sold, their prices were generally lower than the cost of production. A large amount of unsold stock remained in storage, particularly in eastern Europe and China. Aroma varieties, mainly from the USA and Germany, were placed on the open market, although prices tended to be average or low.
“Flavor Hops” represent a welcome development. This new hop variety fits into neither the classic alpha hop grouping, nor the aroma hops group. This new category consists of hop varieties with strong flavours, which produce beers that have unusually distinctive tastes. It is primarily in demand from the American craft brewer scene, as well as small breweries in other countries. In our opinion, this interesting market niche holds a lot of potential.
Clearing continues – but supply still seems secure
The efforts of the hop industry to strike a balance between supply and demand are having an effect. Around 49,000 ha are available for hop growing in 2011. That is 3,000 ha less than in 2010. This means that acreage is less than in 2006, when a low of a little less than 49,500 ha was achieved. A crop with average yields is still enough to cover demand for alpha acids. This is possible because of the vigorous planting of hop varieties with high yields and mainly high alpha acid values in past years.
However, no-one knows what the weather will be like until the crop is harvested. Furthermore, the possibility of poor harvests caused by damaged or diseased crops cannot be ruled out. In other words, hops are a natural product – so there is always a risk.
27 Июл. 2011