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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

World beer output grows 1.6% in 2010

Following a slight decrease in output in 2009, world beer production increased again in 2010. Production totalled 1.85 billion hectolitres, representing an increase of 29 million hectolitres or 1.6% on the previous year, Heinrich Meier, editor of the Bath report said in a statement for the press conference on Monday in Munich. Looking back over the last decade, beer output has grown by an average of 45 million hectolitres, or 3%, every year, the Bath-Haas Group said in its report. The increase in output in 2010 can be attributed to different developments throughout the world.

In Europe, output is down for the third year in a row, this time by twelve million hectolitres, taking it to 542 million hectolitres. There has been a sharp decline in production in Russia, Germany (-2.4 million hectolitres), Romania, the Czech Republic and the Netherlands. In contrast, output in Poland increased by 1.7 million hectolitres.

On the American continent, North and Central America experienced a slight decrease in output: the main fall in production was in the USA and Mexico. The large increase in output of seven million hectolitres in Brazil was decisive for growth in South America.

As in previous years, the beer market in Asia boomed. With an increase of more than 34 million hectolitres, output was up by almost six percent. Output increased by almost 25 million hectolitres in China alone, which gives it an 86% share in world growth. A considerable increase in output of almost four million hectolitres was also recorded in Vietnam.

Africa saw production increase by 7.2 million hectolitres. An output increase of 7.2 percent meant that Africa was simultaneously the continent with the highest growth rate. The result was contributed to by Nigeria, where output grew by 1.6 million hectolitres, Zimbabwe, with production up by around a million hectolitres, and South Africa, where 0.8 million hectolitres more were produced.

In 2010, almost 92% of total world beer output was brewed in the 40 main beer-producing countries. The world’s top beer-producing country is and remains China, with an output of more than 448 million hectolitres, followed by the USA. Third place goes to Brazil, pushing Russia back into fourth place. As in the previous year, Germany, with beer output of around 95.7 million hectolitres, is number five in the international rankings.

Five brewing groups account for 50% of world beer production

Almost half of the world beer market is dominated by the five major brewing groups AB InBev, SABMiller, Heineken, Carlsberg and China Resource Brewery Ltd..

Only three German groups take their place among the 40 biggest brewing groups: the Radeberger Group in 20th place, Oettinger in 34th place and the Bitburger brewing group in 37th place. The world market share of these three groups together is just 1.5%.

Barth-Haas Group

27 Июл. 2011

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