Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
World beer output grows 1.6% in 2010
In Europe, output is down for the third year in a row, this time by twelve million hectolitres, taking it to 542 million hectolitres. There has been a sharp decline in production in Russia, Germany (-2.4 million hectolitres), Romania, the Czech Republic and the Netherlands. In contrast, output in Poland increased by 1.7 million hectolitres.
On the American continent, North and Central America experienced a slight decrease in output: the main fall in production was in the USA and Mexico. The large increase in output of seven million hectolitres in Brazil was decisive for growth in South America.
As in previous years, the beer market in Asia boomed. With an increase of more than 34 million hectolitres, output was up by almost six percent. Output increased by almost 25 million hectolitres in China alone, which gives it an 86% share in world growth. A considerable increase in output of almost four million hectolitres was also recorded in Vietnam.
Africa saw production increase by 7.2 million hectolitres. An output increase of 7.2 percent meant that Africa was simultaneously the continent with the highest growth rate. The result was contributed to by Nigeria, where output grew by 1.6 million hectolitres, Zimbabwe, with production up by around a million hectolitres, and South Africa, where 0.8 million hectolitres more were produced.
In 2010, almost 92% of total world beer output was brewed in the 40 main beer-producing countries. The world’s top beer-producing country is and remains China, with an output of more than 448 million hectolitres, followed by the USA. Third place goes to Brazil, pushing Russia back into fourth place. As in the previous year, Germany, with beer output of around 95.7 million hectolitres, is number five in the international rankings.
Five brewing groups account for 50% of world beer production
Almost half of the world beer market is dominated by the five major brewing groups AB InBev, SABMiller, Heineken, Carlsberg and China Resource Brewery Ltd..
Only three German groups take their place among the 40 biggest brewing groups: the Radeberger Group in 20th place, Oettinger in 34th place and the Bitburger brewing group in 37th place. The world market share of these three groups together is just 1.5%.
27 Июл. 2011