Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Budweiser Budvar increased its gross profit by 7% last year
“Considering the economic situation in Europe and the Czech Republic and in view of the development of the Czech brewing industry, we see Budweiser Budvar’s 2010 results as very good. 115 years after its foundation, the brewery is a modern company with a good technical base, high human potential, beer of excellent quality and the strong Budweiser Budvar brand,” says Budweiser Budvar’s CEO Ji?? Bo?ek. The company’s economic results provided the brewery with a chance to invest CZK 167.7 million etc. into modernisation of production capacities, sales support, logistics and the IT system.
Last year, Budweiser Budvar sales noted a 2% year-on-year decrease. That represents a substantially better result than the result of the Czech brewing industry as a whole. The members of the Czech Brewers and Maltsters Association (hereinafter referred to as CBMA) actually registered a total sales decrease by 7.92%. Budweiser Budvar accomplished the highest export in its history last year: almost 605,000 hectolitres were exported to 58 countries, which is annually more by 4.3%. On the other hand, as the CBMA indicates, the overall export of its member breweries decreased by 4.2% in the same period. Budweiser Budvar thus became last year’s second largest beer exporter in the Czech Republic, when its share of the Czech export amounted to 21.4%. Budweiser Budvar’s 2010 domestic sales fell by 7.2%. Besides the economic insecurity of the consumers and the overall beer consumption decrease, the domestic sales were negatively affected also by the excise tax and VAT increase. Last year, Budweiser Budvar launched many new special beer packagings on the market as well as newly beginning to export to India.
29 Июл. 2011