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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Germans brew more beer for first time since 2007

Warm weather and a strong export market in the first six months of the year have helped German brewers reverse a long decline in beer production.

The total volume of beer produced in Germany in the first half rose on an annual basis for the first time in four years, up 1.0 percent to 4.946 billion liters, government data showed Thursday.

"It's definitely down to the temperature," said Juergen Hammer, an official at the Federal Statistics Agency, pointing to an unusually warm April and May that had boosted demand.

The amount of beer produced for domestic consumption in the first six months rose from the first time since the hot summer when Germany hosted the soccer World Cup in 2006, edging up by 0.2 percent.

Although the average German of legal drinking age still puts away about 120 liters of beer a year -- roughly a glass a day -- consumption has fallen in recent years as Germans turn to wine and other beverages.

However, foreigners are developing an increasing taste for German beer -- the ingredients of which have been subject to strict government regulation since the 16th century.

The volume of beer produced for export, just over a tenth of national production, grew by an annual 5.3 percent in the first six months of 2011, with a marked 13.6 percent rise in beer destined for outside the European Union.

Most German brewers are relatively small, privately owned companies, although one of the best known international brands produced in Germany, Beck's, is owned by the world's largest brewer, Belgium's Anheuser-Busch InBev.

29 Июл. 2011

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