Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Germans brew more beer for first time since 2007
The total volume of beer produced in Germany in the first half rose on an annual basis for the first time in four years, up 1.0 percent to 4.946 billion liters, government data showed Thursday.
"It's definitely down to the temperature," said Juergen Hammer, an official at the Federal Statistics Agency, pointing to an unusually warm April and May that had boosted demand.
The amount of beer produced for domestic consumption in the first six months rose from the first time since the hot summer when Germany hosted the soccer World Cup in 2006, edging up by 0.2 percent.
Although the average German of legal drinking age still puts away about 120 liters of beer a year -- roughly a glass a day -- consumption has fallen in recent years as Germans turn to wine and other beverages.
However, foreigners are developing an increasing taste for German beer -- the ingredients of which have been subject to strict government regulation since the 16th century.
The volume of beer produced for export, just over a tenth of national production, grew by an annual 5.3 percent in the first six months of 2011, with a marked 13.6 percent rise in beer destined for outside the European Union.
Most German brewers are relatively small, privately owned companies, although one of the best known international brands produced in Germany, Beck's, is owned by the world's largest brewer, Belgium's Anheuser-Busch InBev.
29 Июл. 2011