The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Germans brew more beer for first time since 2007
The total volume of beer produced in Germany in the first half rose on an annual basis for the first time in four years, up 1.0 percent to 4.946 billion liters, government data showed Thursday.
"It's definitely down to the temperature," said Juergen Hammer, an official at the Federal Statistics Agency, pointing to an unusually warm April and May that had boosted demand.
The amount of beer produced for domestic consumption in the first six months rose from the first time since the hot summer when Germany hosted the soccer World Cup in 2006, edging up by 0.2 percent.
Although the average German of legal drinking age still puts away about 120 liters of beer a year -- roughly a glass a day -- consumption has fallen in recent years as Germans turn to wine and other beverages.
However, foreigners are developing an increasing taste for German beer -- the ingredients of which have been subject to strict government regulation since the 16th century.
The volume of beer produced for export, just over a tenth of national production, grew by an annual 5.3 percent in the first six months of 2011, with a marked 13.6 percent rise in beer destined for outside the European Union.
Most German brewers are relatively small, privately owned companies, although one of the best known international brands produced in Germany, Beck's, is owned by the world's largest brewer, Belgium's Anheuser-Busch InBev.
29 Июл. 2011