Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken to take competitor to court over a barrel
A Heineken official said a court hearing in Amsterdam on Aug. 4 would hear accusations that Olm Brouwerijen, a company led by Mark Schneider, a former sales executive for Heineken, had been using Heineken kegs to sell Olm beer to bars and cafes.
"One, we want our kegs back. Two, we want Olm to stop refilling our kegs with their own beer. Three, we want information about how much damage has been done," said Wouter Fijnaut, director of catering and hospitality for Heineken in the Netherlands.
Olm disputes the allegations.
"We have never done that, and we would never do that. This is clearly a way to just destroy a small company like ours," Olm Chief Executive Mark Schneider said.
Schneider set up Olm in 2003 after working for Heineken for eight years. He has clashed with his former employer before.
In 2010, Heineken filed a lawsuit over the appearance of Olm's green beer bottles. As a result, Olm agreed to remove a red star, which is also used by Heineken on its labelling, from its bottles.
29 Июл. 2011