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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Asahi Group Holdings 1st Half Net Profit Up 4.7% On Lower Costs

Asahi Group Holdings Ltd. (2502.TO) said Tuesday that its net profit for the interim period ended June 30 grew 4.7% from the previous year, in part due to lower expenses.

The nation's biggest brewer in terms of market share said its net profit came to Y16.27 billion during the just-ended six-month period, compared with the year-earlier profit of Y15.54 billion.

Sales declined 2.4% to Y651.66 billion from Y667.41 billion a year earlier, while operating profit jumped 48% on year to Y36.44 billion.

Japan's beer industry is under pressure as the nation's shrinking population and weak economy continue to pull down domestic demand. A shift in consumer appetite to other drinks is also hurting beer sales. Industry-wide shipments ebbed 3.5% to 200.32 million cases in the first half.

For the full business year ending Dec. 31, the company kept intact its group net profit outlook at Y57 billion on operating profit of Y107 billion. Sales are now pegged a Y1.459 trillion, compared with Y1.490 trillion in its outlook in April.

The earnings are based on Japanese accounting methods.

Separately, the company said it will sell its Chinese units through Asahi Breweries Itochu Holdings to China Resources Snow Breweries Investments Ltd. for about 300 million yuan at the end of September.

Asahi said it expects to book an extraordinary gain of Y2 billion from the sale in the current fiscal year.

3 Авг. 2011



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