Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK. One in two drinkers have tried real ale
The figures have been released as CAMRA prepares to open its annual Great British Beer Festival at London’s Earls Court, which runs from today (Tuesday) until Saturday.
The CAMRA Omnibus Survey, carried out in June, showed that 52% of UK drinkers have tried real ale. In 2006, that figure was 37%. Since then, the real ale market has increased 25%, with 200 new breweries entering the market.
There are now over 800 breweries operational across the UK, CAMRA said.
Colin Valentine, CAMRA’s national chairman, said: “It’s strange to think that at the turn of the 21st century, the real ale market was in decline, and many predicted a further downturn in fortunes. Yet in the present day, real ale brewing is recognised as one of the most vibrant areas of the small business sector, and we now enjoy more brewers than at any time since the end of the Second World War.
“There are promising times ahead for the industry when a new era of discerning consumers are demanding quality products that are locally produced and represent good value for money.
“The fact many brewers in the current climate are reporting record like for like sales increases shows this renewed interest is not about to end, and the Great British Beer Festival is the showcase for the present growth of the industry.”
According to the group, 65,000 people are expected to visit the festival, which will showcase 300 British beers.
3 Авг. 2011