The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK. One in two drinkers have tried real ale
The figures have been released as CAMRA prepares to open its annual Great British Beer Festival at London’s Earls Court, which runs from today (Tuesday) until Saturday.
The CAMRA Omnibus Survey, carried out in June, showed that 52% of UK drinkers have tried real ale. In 2006, that figure was 37%. Since then, the real ale market has increased 25%, with 200 new breweries entering the market.
There are now over 800 breweries operational across the UK, CAMRA said.
Colin Valentine, CAMRA’s national chairman, said: “It’s strange to think that at the turn of the 21st century, the real ale market was in decline, and many predicted a further downturn in fortunes. Yet in the present day, real ale brewing is recognised as one of the most vibrant areas of the small business sector, and we now enjoy more brewers than at any time since the end of the Second World War.
“There are promising times ahead for the industry when a new era of discerning consumers are demanding quality products that are locally produced and represent good value for money.
“The fact many brewers in the current climate are reporting record like for like sales increases shows this renewed interest is not about to end, and the Great British Beer Festival is the showcase for the present growth of the industry.”
According to the group, 65,000 people are expected to visit the festival, which will showcase 300 British beers.
3 Авг. 2011