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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. Tsingtao Brewery Fails To Acquire Xihu Beer

Tsingtao Brewery (600600, 0168.HK) failed in its bid to take over Hangzhou Xihu Beer Asahi, as China Resources Breweries yesterday completed the acquisition of the Hangzhou-based brewer, paying 270 million yuan to acquire the remaining 55 percent stake it does not own, reports China Business News.

The parent of Xihu Beer, Asahi Breweries Itochu (Holdings), had in November last year, entrusted the management of its 55 percent stake in Xihu Beer to Tsingtao Brewery.

Following the entrustment, China Resources Breweries purchased a 45 percent stake in Xihu Beer and 16 related brands for 268 million yuan at end November last year.

In addition to gaining full control of Xihu Beer, China Resources Breweries acquired the entire equity of Huzhou Beer after purchasing a 25 percent stake in the brewer for 30 million yuan. The remaining shareholding of Huzhou Beer is held by Xihu Beer.

The acquisition will bring the total number of production bases owned by China Resources Breweries in Zhejiang province to eight.

Apart from this failure, the world's leading brewer AB Inbev had triumphed in the bidding war with Tsingtao Brewery for Henan Weixue Beer.

According to an analyst with Haitong Securities (600837), Zhao Yong, focusing on the mid to low-end beer market is crucial in the battle for market share as the room for growth in the mid to high-end beer market is limited. However, Tsingtao Brewery had been focusing its resources in the mid to high-end market.

Sales of Tsingtao Brewery’s major brands accounted for 60 percent of its total sales in the first quarter of 2011, up from 39 percent in 2008.

One of the main reasons for Tsingtao Brewery's lower than expected growth in its market share in recent years was that the sales growth of its three low-end brands were not up to expectations, added an industry analyst.

According to the company secretary of Tsingtao Brewery, Zhang Ruixiang, the company plans to increase annual sales to 10 million tons in three years, and had just obtained 200,000 tons of beer production capacities in Hangzhou, Zhejiang province, for about 100 million yuan.

Zhang said Tsingtao Brewery has seven billion yuan of cash on hand, and will not give up on its efforts to grow through acquisitions.

The cost of acquisitions had increased as there are not many brewers which meet its criteria of having 100,000 tons of production capacity, said Zhang.

4 Авг. 2011

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