Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Kirin Holdings reports sales down 1%, net profit up 151% in H1 2011
Kirin for the the first six months of the current fiscal year posted a net profit of ?17,904 million, compared with a year-earlier profit of ?7,156 million. Operating income was ?72,812 million, up from ? 59,826 million in the same period of 2010. Sales in the first six month of 2011 were 1,001,445 million, down by 0.9% from ? 1,010,177 million a year earlier.
Although the Great East Japan Earthquake affected production, distribution and sales, both at Kirin Brewery Company, Limited and at its other Group companies, operations are gradually being returned to normal.
Under the economic conditions, the Kirin Group has, in the second year of the second stage “2010-2012 Kirin Group’s medium-term business plan”, strengthened its approaches for “qualitative expansion” for realizing its long-term business framework, “Kirin Group Vision 2015” (KV2015). In the Japanese market, Kirin continued to pursue an integrated beverages group strategy focused on Kirin Brewery Company, Limited and Kirin Beverage Company, Limited, and under the direction of functionally organized Cross Company Teams (CCTs), Kirin worked to increase profitability and efficiency across the Group.
Furthermore, in order to concentrate its management resources in the Wine and Alcoholic Beverages Business, Mercian Corporation signed an agreement with Mitsui & Co., Ltd. in April regarding the transfer of its Pharmaceuticals and Chemicals Business. Overseas, and Kirin has been proceeding to strengthen its business in the soft drink markets of China and Southeast Asia, where rapid growth is expected. In January, Kirin reached an agreement with China Resources Enterprise, Limited to establish a joint venture to operate non-alcohol beverage business in China, and in March, Kirin concluded acquiring shares of the Interfood Shareholding Company, a soft drink manufacturer and distributor in Vietnam. As a result, sales, operating income, ordinary income and net income increased in the second quarter. As for damage caused to products, equipment and so forth by the earthquake, ?16.9 billion was recorded under special expenses as a loss related to the Great East Japan Earthquake.
In August, the Kirin Group acquired a 50.45% shareholding in the Schincariol Group, which has interests in the beer and soft drink industries in Brazil. The acquisition gives the company a foothold in the fast-growing Brazilian marketplace to complement its existing business operations in Asia and Oceania, and represents a key plank in the deployment of the company’s integrated beverages group strategy in the international arena.
Domestic Alcohol Beverages Business (including wine business)
- Consolidated sales: ?392.3 billion, down 6.4%
- Consolidated operating income: ?28.8 billion, up 29.0%
In the domestic alcohol beverages business, sales volume temporarily decreased at Kirin Brewery Company, Limited following the Great East Japan Earthquake. This was due to production being suspended at a number of factories, a shortage of materials for manufacturing cans, logistical constraints such as the procurement of fuel, and a decline in consumer sentiment. Subsequently, though, manufacturing and supply systems have gradually been restored, and there have also been signs of slow but steady improvements in consumer sentiment.
Amid such conditions, Kirin Brewery Company, Limited put more effort into strengthening core brands, and managed to maintain strong sales in such labels as Kirin Ichiban Shibori, Tanrei Green Label and Kirin Nodogoshi Nama. Furthermore, in the new genre categories, which are continuing to expand, we sought to further increase demand with the February release of Kirin Koiaji (Zero Sugar) (sales were suspended temporarily due to the impact of the earthquake, and the product was relaunched in June), particularly targeted at health-conscious consumers.
In the RTD (ready to drink) market, the company worked hard to further enhance its market presence. In addition to renewing our Kirin Chuhai Hyoketsu standard series, Kirin released the Kirin Chuhai Hyoketsu Yasashii Kajitsu no 3%, the launch of which had been postponed due to the impact of the earthquake. As a result, sales volume, which had decreased briefly following the earthquake, has slowly but steadily been recovering.
Furthermore, following the earthquake, although production had been suspended at the stricken Sendai and Toride factories, steady progress was made in the repair work at the Toride Plant, and operations resumed in early April. At the more heavily damaged Sendai Plant, as operations remain suspended, Kirin has conducted cleanup work and equipment inspections. With the resumption of the power supply to the plant in July, the company said it is confident that operations can be returned to normal. Kirin plans to resume brewing beer in late September and to complete its first shipment in early November.
Moreover, although the Great East Japan Earthquake had resulted in partial damage being sustained at the automated warehouse at our Fujisawa Plant, as well as some shipping adjustments being needed due to a short supply of packaging materials, Kirin has resolved these problems as they occur, it said.
Overseas Beverages Business
- Consolidated sales: ?232.5 billion, up 27.6%
- Consolidated operating income: ?11.4 billion, down 22.1%
In Australia, Lion’s alcohol beverages and soft drinks & foods businesses continued to make progress in improving mix and efficiency by pursuing a strategy of investing in people and a focused portfolio of high potential brands to drive sustainable results in the long term. Conditions in the Oceania market were particularly challenging, compounded by an unusually cold summer, which is a key sales period for alcohol beverages, and two natural disasters – floods in Queensland and the earthquakes in New Zealand. Conditions in the soft drinks & foods business remained very difficult for farmers and processors alike, driven by deep discounting of white milk in retail. The business was also impacted by the loss of key private label contracts. Also, business results have been included since the second quarter for Interfood Shareholding Company, the soft drink manufacturer and distributor in Vietnam for which the acquisition of shares was completed in March.
For the full fiscal year 2011, Kirin lowered its net profit outlook to ?52,000 million, while it cut its sales estimate to ?2,110,000 million.
Kirin Responds to Reports concerning Acquisition of Schincariol Group Shares
There have been reports concerning Kirin Holdings’ acquisition of Schincariol Group shares announced on Tuesday that minority shareholders of Schincariol Group are claiming that the transaction is illegitimate.
Kirin is aware that these claims are being made and based on prior consultations with local attorneys concerning the lawfulness and validity of the transaction, the company has proceeded with the acquisition with the understanding that the transaction is legitimate. Kirin will continue to monitor this matter to ensure that it is handled properly, it said.
8 Авг. 2011