Major breweries in Britain have plans to develop low-alcohol beers, following a new government measure to cut down duty on low-alcohol beers, which is set to be implemented this October.

In March, the Chancellor announced a 50% reduction of duty on beers with 2.8% ABV or less. Since then, many breweries have started developing low-strength beers at cheaper prices in expectation of high demand.

According to a recent research, many consumers are ready to switch to low-alcohol beers, provided the taste remained on par with the regular beer.

Fuller’s, a brewery in London, which runs 361 pubs across the country, has been producing 2.8% ABV beer in readiness of the duty reduction. A pint of low-alcohol beer is expected to be about $1 cheaper than usual beers.

A survey conducted by the Campaign for Real Ale (CAMRA) showed that 52% of drinkers would consume a lower-strength beer if available in their local pub. Many health advocates believe that lower prices will lead to drinkers consuming less alcohol and fewer calories with their daily pint.