The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Australia. CCA to stay in beer market
International beverage giant SABMiller made a $9.51 billion cash takeover offer for brewer Foster's in June.
Foster's rejected the offer, saying it undervalued the company.
CCA has a brewing joint venture with SABMiller, called Pacific Beverages, which competes with Foster's.
Pacific Beverages makes the Bluetongue brand and distributes products such as Peroni Nastro Azzurro, Grolsch and Pilsner in Australia and New Zealand.
SABMiller did not wish to make a joint bid with CCA, and CCA did not wish to acquire shares in Foster's.
Consequently, it was agreed that should SABMiller succeed in taking over Foster's, SABMiller would buy out CCA's half-stake in Pacific Beverages for between $305 million and $380 million and CCA would have the right to acquire some of Foster's businesses.
CCA managing director Terry Davis on Tuesday said the outcome for CCA should SABMiller succeed in its bid for Foster's would be "very, very positive".
"While it's part of the Foster's deal that we will not play in the beer space for two years in Australia, we certainly intend to re-enter the beer market," Mr Davis said.
"And in the interim we would have a significantly strengthened spirits portfolio.
"I can confirm that whatever the outcome of the SABMiller bid that CCA will continue to play a very meaningful role in Australian (alcoholic) beverages in Australia and New Zealand."
r Davis said that the sale of the stake in Pacific Beverages would render a profit of $200 million to $300 million on book value, and interest savings alone would deliver an immediate lift of two to three per cent in CCA's earnings per share.
CCA would also get the opportunity to acquire all of the Foster's spirits, ready-to-drink mixed spirits and non-alcoholic brands at prices that would immediately add to CCA's earnings per share.
"More importantly, by selling our 50 per cent share of the joint venture, our capability in alcoholic beverages does not disappear. Our sales force remains the same," Mr Davis said.
"In the four years that we have been in this space (beer), our team has demonstrated the enormous value that our large-scale sales, distribution and servicing capability can do to good brands."
10 Авг. 2011