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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Australia. CCA to stay in beer market

Soft drink supplier Coca-Cola Amatil (CCA) says it will re-enter the beer market despite having to give up its beer operations if SABMiller succeeds in taking over Foster's Group.

International beverage giant SABMiller made a $9.51 billion cash takeover offer for brewer Foster's in June.

Foster's rejected the offer, saying it undervalued the company.

CCA has a brewing joint venture with SABMiller, called Pacific Beverages, which competes with Foster's.

Pacific Beverages makes the Bluetongue brand and distributes products such as Peroni Nastro Azzurro, Grolsch and Pilsner in Australia and New Zealand.

SABMiller did not wish to make a joint bid with CCA, and CCA did not wish to acquire shares in Foster's.

Consequently, it was agreed that should SABMiller succeed in taking over Foster's, SABMiller would buy out CCA's half-stake in Pacific Beverages for between $305 million and $380 million and CCA would have the right to acquire some of Foster's businesses.

CCA managing director Terry Davis on Tuesday said the outcome for CCA should SABMiller succeed in its bid for Foster's would be "very, very positive".

"While it's part of the Foster's deal that we will not play in the beer space for two years in Australia, we certainly intend to re-enter the beer market," Mr Davis said.

"And in the interim we would have a significantly strengthened spirits portfolio.

"I can confirm that whatever the outcome of the SABMiller bid that CCA will continue to play a very meaningful role in Australian (alcoholic) beverages in Australia and New Zealand."

r Davis said that the sale of the stake in Pacific Beverages would render a profit of $200 million to $300 million on book value, and interest savings alone would deliver an immediate lift of two to three per cent in CCA's earnings per share.

CCA would also get the opportunity to acquire all of the Foster's spirits, ready-to-drink mixed spirits and non-alcoholic brands at prices that would immediately add to CCA's earnings per share.

"More importantly, by selling our 50 per cent share of the joint venture, our capability in alcoholic beverages does not disappear. Our sales force remains the same," Mr Davis said.

"In the four years that we have been in this space (beer), our team has demonstrated the enormous value that our large-scale sales, distribution and servicing capability can do to good brands."

10 Авг. 2011

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