Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japan. Retailers move into brewing
In recent years, these retailers have been increasing their sales of low-priced beer and beerlike beverages as the domestic beer market shrinks.
The market includes conventional beer, low-malt happoshu and no-malt "third-category" beerlike products often made with soybeans, corn or peas.
The private brand beer items marketed to date are mainly third-category items.
Supermarket chain operator Aeon Co. started marketing its own beer product, Topvalu Barreal Lager Beer, on Tuesday. Aeon's new product is the nation's first private- brand regular beer. The 350-milliliter can of Barreal beer is priced at 158 yen, about 20 percent to 30 percent cheaper than rival products marketed by major beer companies. Aeon has said it aims to sell 100 million cans a year.
According to Aeon, the low pricing is made possible by measures such as outsourcing the beer's production to a South Korean brewer and cutting shipping costs with the use of its distribution networks.
Kenji Horii, general manager of Aeon's Topvalu merchandise division, said Monday at a press conference, "We've now reached the point that we need to reconsider the conventional wisdom in the beer industry."
Another leading supermarket chain operator, Daiei Inc., released the third-category beerlike product "Neu Welt" in 2007, while Seven & i Holdings Co. introduced a similar product called "The Brew" in 2009. Other retailers also have focused on third-category beerlike products for their house-brand products.
Home center chain operator Cainz Home has also made inroads into this field by launching its "Kogane" beverage in August last year. Such beerlike products are priced 10 percent to 40 percent lower than beer products from major brewers.
In the first half of this year, shipments of third-category beers developed by retailers are estimated to rise to 7 million cases, a 70 percent increase from the previous year, accounting for more than 3 percent of the nation's beer market.
Major brewers have begun to view such private-brand products with trepidation.
"As the economy has stagnated, low-priced private-brand items are likely to establish their position. We have to fend them off by improving our brands," an official of one brewer said.
10 Авг. 2011