Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Japan. Retailers move into brewing
In recent years, these retailers have been increasing their sales of low-priced beer and beerlike beverages as the domestic beer market shrinks.
The market includes conventional beer, low-malt happoshu and no-malt "third-category" beerlike products often made with soybeans, corn or peas.
The private brand beer items marketed to date are mainly third-category items.
Supermarket chain operator Aeon Co. started marketing its own beer product, Topvalu Barreal Lager Beer, on Tuesday. Aeon's new product is the nation's first private- brand regular beer. The 350-milliliter can of Barreal beer is priced at 158 yen, about 20 percent to 30 percent cheaper than rival products marketed by major beer companies. Aeon has said it aims to sell 100 million cans a year.
According to Aeon, the low pricing is made possible by measures such as outsourcing the beer's production to a South Korean brewer and cutting shipping costs with the use of its distribution networks.
Kenji Horii, general manager of Aeon's Topvalu merchandise division, said Monday at a press conference, "We've now reached the point that we need to reconsider the conventional wisdom in the beer industry."
Another leading supermarket chain operator, Daiei Inc., released the third-category beerlike product "Neu Welt" in 2007, while Seven & i Holdings Co. introduced a similar product called "The Brew" in 2009. Other retailers also have focused on third-category beerlike products for their house-brand products.
Home center chain operator Cainz Home has also made inroads into this field by launching its "Kogane" beverage in August last year. Such beerlike products are priced 10 percent to 40 percent lower than beer products from major brewers.
In the first half of this year, shipments of third-category beers developed by retailers are estimated to rise to 7 million cases, a 70 percent increase from the previous year, accounting for more than 3 percent of the nation's beer market.
Major brewers have begun to view such private-brand products with trepidation.
"As the economy has stagnated, low-priced private-brand items are likely to establish their position. We have to fend them off by improving our brands," an official of one brewer said.
10 Авг. 2011