Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UK tax cut for low-alcohol beer will have no major impact on industry, Euromonitor
In March, the UK government made a decision to introduce a 50 per cent reduction of duty on beers at or below 2.8 per cent ABV from October 2011.
Potential new launches
Euromonitor alcoholic drinks company analyst, Zsuzsa Szilagyi told BeverageDaily.com that there might be some new products in the category to take advantage of the tax relief, with rumours that Heineken is considering the launch of a low alcohol lager.
Guinness also plans to launch a lower alcoholic beer of 2.8 per cent in the UK, the analyst told this publication.
However, as 4-5 per cent ABV lagers made up most of beer consumption, the tax cut is unlikely to have a big impact on the overall market, said Szilagyi.
The analyst said the tax reduction could help companies to increase margins if the products were sold at a significantly lower price.
Szilagyi said the main problem was that the UK beer market was a mature market where consumption was declining, with a shift from on-trade to off-trade consumption.
“Major companies are trying to change their focus from volume to value generation and focus on their core brands,” said Szilagyi.
“The tax increase obviously hit the markets hard, especially pubs, and other on-trade channels, and the market is still adjusting to the new regulations, but a significant shift to low ABV beer is not likely in the short term,” said the analyst.
However, the Beer and Pub Association (BBPA) said the changes could offer a boost for the lower alcohol sector if it was supplied with sufficient investment.
“We think this will be a useful tool in developing what is currently a very small part of the UK beer market,” Andy Tighe director of brewing at the BBPA told this publication.
“It will create more choice for consumers. It may encourage some drinkers to shift from higher strength beers on certain occasions,” he said.
To really stimulate investment and growth this category the BBPA said it is seeking an increase in the 2.8 per cent ABV threshold for reduced duty rate to 3.5 per cent ABV.
"Whilst this has the support of UK Government it requires a change in EU law," said Tighe.
The Campaign for Real Ale also welcomed the decision saying that the introduction of low strength beers in pubs could be a huge boost to the licensed trade.
CAMRA claims its new research shows that half of regular pub goers would like to see more pubs selling a low strength beer option.
This is due to factors such as the ability to help regulate drinking levels, their more refreshing taste, lower calorie content, and lower cost, said the CAMRA.
UK brewer Fullers said it was looking into the possibility of producing a 2.8 per cent beer, but only if the product's taste was not affected.
However, this is no easy feat, Fuller's Head Brewer John Keeling told BeverageDaily.com.
This is because the alcohol content comes from the malt. Therefore the more you use, the more alcohol content you have, he said.
The malt also gives the beer flavour, he explained. But the problem is, if you want to brew a lower alcohol content beer, you can't use lots of malt, he added.
Keeling said the firm's move towards a lower ABV beer was mainly down to customer feedback, people wanting different strength drinks at different times of the day.
10 Авг. 2011