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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

AB InBev to reap benefits of price hikes in Q2

* Group Q2 results on Aug 11 at 0600 GMT
* Core Q2 profits expected to rise 11 percent
* Beer volumes seen flat, after Q1 drop
Anheuser-Busch InBev , the world's largest brewer, is set to show a 11 percent rise in second-quarter profits on Thursday as price rises offset weak markets for beer in its two key markets of Brazil and the United States.

The maker of Stella Artois and Budweiser sells roughly three-quarters of its beer in the Americas region after its takeover of Anheuser-Busch in 2008, and around 40 percent of its beer sales come from Latin America.

Worries over rising unemployment and stagnant wages pushed U.S. consumer sentiment to a two-year low in July, while in Brazil consumer sentiment also reached a two-year low in June due to concerns over inflation.

MillerCoors, the second-largest brewer in the U.S. owned by SABMiller and Molson Coors , said earlier this month that it managed to increase profits in the second quarter by raising beer prices and cutting costs in the face of a tough market.

A Reuters poll of 15 banks and brokerages has forecast that AB InBev's second-quarter core EBITDA profit (earnings before interest, tax, depreciation and amortisation) would rise by 11 percent to $3.7 billion.

They also forecast that beer volumes would remain flat at 101 million hectolitres. In the first quarter, AB InBev suffered its first drop in beer sales for a year and a half.

SABMiller, the world's second-largest brewer, reported its April-June underlying beer volumes rose 5 percent helped by growth in emerging markets, while the third-largest Heineken reports H1 results on Aug. 24, and fourth-largest Carlsberg (CARLb.CO) a week earlier on Aug. 17.

11 Авг. 2011



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