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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

AB InBev to reap benefits of price hikes in Q2

* Group Q2 results on Aug 11 at 0600 GMT
* Core Q2 profits expected to rise 11 percent
* Beer volumes seen flat, after Q1 drop
Anheuser-Busch InBev , the world's largest brewer, is set to show a 11 percent rise in second-quarter profits on Thursday as price rises offset weak markets for beer in its two key markets of Brazil and the United States.

The maker of Stella Artois and Budweiser sells roughly three-quarters of its beer in the Americas region after its takeover of Anheuser-Busch in 2008, and around 40 percent of its beer sales come from Latin America.

Worries over rising unemployment and stagnant wages pushed U.S. consumer sentiment to a two-year low in July, while in Brazil consumer sentiment also reached a two-year low in June due to concerns over inflation.

MillerCoors, the second-largest brewer in the U.S. owned by SABMiller and Molson Coors , said earlier this month that it managed to increase profits in the second quarter by raising beer prices and cutting costs in the face of a tough market.

A Reuters poll of 15 banks and brokerages has forecast that AB InBev's second-quarter core EBITDA profit (earnings before interest, tax, depreciation and amortisation) would rise by 11 percent to $3.7 billion.

They also forecast that beer volumes would remain flat at 101 million hectolitres. In the first quarter, AB InBev suffered its first drop in beer sales for a year and a half.

SABMiller, the world's second-largest brewer, reported its April-June underlying beer volumes rose 5 percent helped by growth in emerging markets, while the third-largest Heineken reports H1 results on Aug. 24, and fourth-largest Carlsberg (CARLb.CO) a week earlier on Aug. 17.

11 Авг. 2011

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