Premium beer, which currently accounts for 5% of sales in the Brazilian beer market, is expected to increase its share by 3% to 8% in 2012.
There is significant room for further growth of sales of premium beers in Brazil, according to new forecasts. Roberto Nascimento, professor at ESPM University’s Group for Retail Studies, estimates that the premium beer segment in Brazil could reach a 10% share by 2013.
The dynamics for continued volume and pricing growth in Brazil’s beer industry are attractive. Per capita consumption in Brazil is 57.7 liters, which is lower than many mature markets such as Canada (69.3 liters) and the United States (80.7 liters).