The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. United Breweries launches super-premium beer Heineken
Heineken is being positioned as a super-premium international beer at a 30% premium over Kingfisher Ultra beer and competitor Carlsberg's eponymous beer, Shekhar Ramamurthy, deputy president of United Breweries (UB), said. It will carry a price tag of Rs 170 for a 650 ml bottle.
Heineken holds 37.5% share in India's largest brewer, a stake it picked up when it jointly bought out Scottish & Newcastle with Danish major Carlsberg in 2008. United Breweries and Heineken, which sells 200 million hectolitres of beer worldwide, agreed to manufacture the iconic Dutch brand in late 2009.
UB has begun manufacturing at its brewery in Taloja, Mumbai. "There is no plan to extend production to other UB breweries," Ramamurthy, added. UB also has access to Heineken's brand portfolio but is not likely to introduce other brands at the moment, the company said.
Ramamurthy believes the brand has enough recall in India. "It is arguably the best known international beer brand. It will add to our portfolio as Indian consumers are upgrading with higher disposable income. While some of our consumers will make it a part of their portfolio on certain ocassions, others may switch to it. We believe that although the market is small now, it will evolve," he said.
The Vijay Mallya-led company reported 6.68% year-on-year fall in net profit at Rs 71.04 crore in the first quarter against Rs 76.13 crore in the comparable period. This was despite robust sales increase of 23.02% to Rs 943.79 crore in the period.
In the quarter under consideration, its profits were weighed down by higher interest and finance charges. "Interest costs for the quarter increased due to higher interest rates and higher debt also resulting from the repayment of preference shares worth Rs 173 crore in early April," a company satement, said on Tuesday.
The companies results were announced after market hours. UB stock was down 0.26% to Rs 474.25 on the BSE on Wednesday.
11 Авг. 2011