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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. United Breweries launches super-premium beer Heineken

United Breweries introduced locally brewed and botted Heineken lager in Mumbai and Pune this month and will roll it out across 7-10 other markets by the year end, the company said.

Heineken is being positioned as a super-premium international beer at a 30% premium over Kingfisher Ultra beer and competitor Carlsberg's eponymous beer, Shekhar Ramamurthy, deputy president of United Breweries (UB), said. It will carry a price tag of Rs 170 for a 650 ml bottle.

Heineken holds 37.5% share in India's largest brewer, a stake it picked up when it jointly bought out Scottish & Newcastle with Danish major Carlsberg in 2008. United Breweries and Heineken, which sells 200 million hectolitres of beer worldwide, agreed to manufacture the iconic Dutch brand in late 2009.

UB has begun manufacturing at its brewery in Taloja, Mumbai. "There is no plan to extend production to other UB breweries," Ramamurthy, added. UB also has access to Heineken's brand portfolio but is not likely to introduce other brands at the moment, the company said.

Ramamurthy believes the brand has enough recall in India. "It is arguably the best known international beer brand. It will add to our portfolio as Indian consumers are upgrading with higher disposable income. While some of our consumers will make it a part of their portfolio on certain ocassions, others may switch to it. We believe that although the market is small now, it will evolve," he said.

The Vijay Mallya-led company reported 6.68% year-on-year fall in net profit at Rs 71.04 crore in the first quarter against Rs 76.13 crore in the comparable period. This was despite robust sales increase of 23.02% to Rs 943.79 crore in the period.

In the quarter under consideration, its profits were weighed down by higher interest and finance charges. "Interest costs for the quarter increased due to higher interest rates and higher debt also resulting from the repayment of preference shares worth Rs 173 crore in early April," a company satement, said on Tuesday.

The companies results were announced after market hours. UB stock was down 0.26% to Rs 474.25 on the BSE on Wednesday.

11 Авг. 2011

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