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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

SABMiller preparing new Foster assault

Global brewer SABMiller is set to renew its assault on Australian bid target Foster's later this month with a slightly higher offer likely to succeed after rival bidders fail to appear, bankers and investors.

The London-based brewer will wait for Foster's full-year results on Aug. 23, which will make dismal reading with beer profits set to tumble, before increasing the pressure on Foster's board to accept its current A$11.2 billion ($11.4 billion) or slightly increased cash bid.

With Foster's share price falling below SABMiller's bid level over the past few days, the offer has become more attractive and investors are now putting pressure on the Foster's board to talk to SABMiller.

The shares hit a low on Tuesday of A$4.51 as hopes of a rival bid faded and global stock markets tumbled. Foster's shares recovered to close at A$4.93 on Wednesday, close to SABMiller's bid price of A$4.90.

“SABMiller will be very disciplined, they will wait for Foster's results, pile the pressure on Foster's shareholders and the Foster's board, and then agree to a slightly higher bid,” said one investment banker with knowledge of the situation.

When SABMiller launched its bid for Foster's in June, analysts said the London-based brewer might have to pay up to A$5.20-A$5.40 to succeed, but now they believe A$4.90-5.10 will win the day, according to a Reuters poll.

A deal would join together the brewer of Miller Lite, Peroni and Grolsch with the Melbourne-based maker of Victoria Bitter, Pure Blonde and Cascade beer, and would be the biggest deal since InBev paid $52 billion to buy Anheuser-Busch to form AB InBev in the world's biggest cash takeover in 2008.

“SABMiller has shown itself to be disciplined by walking away from Schincariol, and if it were to walk away from Foster's the shares could sink towards A$4,” another banker said.

SABMiller pulled out of the bidding for Brazil's second biggest brewer Schincariol as the price rose sharply leaving Japanese group Kirin Holding to seal a deal paying $2.6 billion for a 50.45 percent stake.

Foster's chief executive John Pollaers has been dismissive of SABMiller's approach, describing it as “so far from reality that it was not worth engaging”, later adding he was not saying the company would never engage in talks.

Foster's share price is undermining the position of Pollaers, a former navy weapons engineer who has headed the brewer since April 2010, and after its close at A$4.93 SABMiller may not need to raise its bid much to win.

“It definitely lessens the chances - short of another bidder emerging - of SABMiller actually lifting their offer,” said Jason Beddow, chief executive of Argo Investments in Sydney, which hold Foster's shares.

“It puts the pressure back on the Foster's board. They have rejected A$4.90. From a short-term perspective the Foster's share price would definitely come under pressure if SAB walked away,” he added.

Foster's shares traded as low of A$4.23 in May before jumping as high as A$5.23 a day after SABMiller's bid on June 21.

Analysts say the door has to be open to talks as Foster's profit and beer volumes will be down and shareholders will likely be very unhappy while SABMiller's position is becoming stronger with Foster's share price weak and as the Australian dollar slides , cutting SABMiller's financing costs.

“You have got an underperforming company, their strategy has not worked. The only thing you are missing is a hostile shareholder base,” said one Australian based analyst.

SABMiller's bid values Foster's at 12.5 times current year forecast earnings before interest, tax, depreciation and amortisation (EBITDA).

That is around the global average for recent deals, but below other mature market beer deals such as when Kirin bought Australian brewer Lion Nathan in 2009 for 13.1 times and InBev bought Anheuser-Busch for 13.8 times in 2008, and well below the 15.7 times Kirin paid for Schincariol.

Analysts have said SABMiller could pay up to A$5.40 for Foster's and still make a deal pay, but with no rival bidder and volatile world stock markets it is unlikely to want to pay that much, especially when there are limited synergies.

They estimate these at around A$150 million in terms of cost savings and efficiencies in manufacturing and procurement.

Foster's holds nearly a 50 percent share of the Australian beer market where it earn some the best margins in the developed world in a virtually duopoly with Kirin-owned Lion Nathan, which has a market share of around 40 percent.

But Foster's has been losing market share and has forecast its beer volumes in the six months to June would decline 3-4 percent, a slight improvement from the December half.

SABMiller is being advised on the bid by JP Morgan, RBS, Morgan Stanley and Moelis, while Foster's is advised by Goldman Sachs, Gresham and Allens Arthur Robinson.

Reuters

11 Авг. 2011

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