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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. Barley cost crimps Tsingtao Brewery profit growth

* H1 net profit rises 22 pct, vs 30 pct in H1 2010
* Price of barley has risen more than a third this year

Tsingtao Brewery , China's second-largest brewer by volume, posted slower profit growth in the first half of 2011 as soaring barley prices hit margins.

Tsingtao, of which Japan's Asahi Breweries Ltd holds some 19 percent, said net profit rose 22 percent to 989.9 million yuan ($155 million) in the six months ended June, from 813 million a year ago. Net profit rose 30 percent in the first half of 2010.

The market had expected Tsingtao to post net profit of 994.2 million yuan for the first half, according to an average forecast of six analysts.

The price of barley, a basic ingredient for brewing beer, has risen by more than a third this year.

In the first quarter, Tsingtao raised the price of some products by about 5 percent, driving up sales and earnings as distributors stocked up ahead of the increase.

Rising per-capita income has driven up beer consumption in the world's most populous country.

Tsingtao Brewery's Hong Kong-listed shares have gained 20 percent this year, against a 15 percent drop in the Hang Seng Index .

Tsingtao competes in China with CR Snow, a joint venture between China Resources Enterprise Ltd and SAB Miller Plc . China Resources Enterprises' shares have gained 2 percent this year.

It also competes with Heineken NV , Carlsberg AS (CARLb.CO) and Kingway Brewery Holdings Ltd in the world's biggest beer market.

Prior to the first-half earnings, of 22 analysts tracked by Thomson Reuters, eight rated Tsingtao as a "buy" or "strong buy", seven had a "hold" recommendation, four rated it as an "underperform" and three called the company a "sell".

One of China's oldest beer makers, Tsingtao was founded in 1903 by German and British merchants under the name Nordic Brewery Co Ltd Tsingtao Branch.

($1 = 6.389 Chinese Yuan)

13 Авг. 2011



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